Do you feel confident that your small business is ready to grow? Are you wondering how to scale a business from $10m to $20m in revenue? Before adding fuel to the fire with a marketing investment, you need to ensure your business is equipped to handle the resulting growth. For further guidance on managing your business, you may want to consult with this Business Insolvency Company. Even if your metrics have been trending upwards for several quarters, it doesn’t necessarily mean you’re ready to expand. Instead of throwing money into marketing and hoping for good results, we’ll help you de ..read more

Is it really possible to generate quality leads with gated content? The answer is yes. With a clear strategy backed by data, you can create a single piece of high-quality content that positions your brand as an authority, provides value to your audience, increases your email subscriber rate by 10x, improves your customer acquisition rate, and increases organic search traffic, all at the same time. It takes time to find the piece that will catapult your brand, but with a clear goal and valuable information to offer your audience, it’s easier than you think. There is challenge in attempting to ..read more

Keep reading and see how you can avoid getting left behind your competition as we show you: How changes in advertising platforms affect how you reach your audience How evaluating success with marketing campaigns will change What platforms and metrics you need to leverage to find success Why first-party data is becoming integral to any marketing campaign How to shift your marketing strategy for the future The last decade has spurred an unprecedented interest in marketing as digital advertising networks launched, grew, and made access to tools easier and cheaper than ever before. Anyo ..read more

I was playing Othello with my wife recently. I remembered playing the game as a kid, but hadn’t played for 20 years or more. She gave me the abridged version of the instructions to jog my memory and let me move first. It’s important to note that I lose to my wife in just about anything with a game board or a deck of cards, but somehow I pulled out a win in this game of Othello. She’s quite the competitor and did not like losing. I told her honestly, “I used the same simple strategy with every move,” which only made her more annoyed. What did I do to win? Not once did I make a move to achieve ..read more

Since 2020, the Brolik team has received a surge in requests from clients to help promote open job positions with recruitment marketing. Now, many of our clients have prioritized recruiting and having an evergreen recruitment marketing strategy so that they have sufficient qualified staff to field leads coming in and reap the rewards of their marketing efforts. When marketing pays off and clients begin to struggle with managing the flow of customers, getting quality team members hired and onboarded quickly becomes a crucial initiative. You can check out this funnel hub search engine ..read more

Facebook has been in the news a lot recently, especially when it comes to their marketing offerings. As one of the largest advertising platforms, and with an estimated $58.11 billion to be spent by advertisers this year on Facebook ads alone, any changes to the platform are big news to marketers and businesses. Recently, Facebook has implemented small changes to their targeting capabilities that collectively add up to big shifts on the platform for marketers. At the beginning of 2022, the company removed options to target users based on health causes, religious affiliation, and more, to prote ..read more

Embracing a generalist approach In career development and business, the ability to learn many things and apply them to one focused pursuit as you age is a salient approach. Some may say specializing, or even obsessing over, one single thing is the way to become an expert and succeed. However, I believe a more long-term generalist approach has not been given the respect it deserves — especially in the worlds of business and sports. It’s not only important to consider the value of a generalist approach but to understand that there’s a higher level of expertise that can be unlocked once you’ve co ..read more

Top-of-funnel awareness marketing improves bottom-of-funnel-conversion rates. You’ll find examples in this article that include: A B2B client that saw marketing-generated revenue increase by 42% and cost per acquisition drop 112% through brand awareness improvements A B2C client that saw a 39% increase in total conversions from top-of-funnel changes A B2C client that saw a 24% increase in social conversions from messaging improvements In baseball, general managers who build strong farm systems that grow good players into great players have a correlated long-term impact on their franchis ..read more