Looking back on our first meeting with the Double E team on their website redesign, CEO Eric Elkins didn’t have strong visual preferences or direction, and said “I don’t know what the final website should look like. I’m leaning on your team’s expertise, but I do want you to build me an award-winning website ..read more

Why is Digital Advertising Important?  Digital or online brand visibility is one of the most important factors in any successful business enterprise today. Whether it’s B2B or B2C, ensuring your product or service offering is in front of the most captive audience is a recipe for increased sales and measurable ROI for any advertising investment. As digital marketers, we know that a successful, multi-channel approach to reach audiences in various stages of the buyer’s journey is what captures the best inbound sales leads. Digital advertising can be one of the most cost-effective ways to re ..read more

In the fast-paced world of digital advertising, standing out and capturing your audience's attention is key to achieving the ultimate goal: driving conversions. Being too creative, cryptic, or playful, could cost you conversions as users are inundated with messages. Anything that requires too much thought to decipher or anything that doesn’t instantly resonate will be ignored ..read more

If you're new to HubSpot, we know it can be overwhelming. Don't worry, I've been there! I was once new to HubSpot as well. The "all-in-one marketing software" will be a game-changer for your company, however, there isn't a magic button to make it all happen immediately (unfortunately). So before you dive into the deep end of your hubs, you need to have a strategy. This is where a HubSpot audit comes in ..read more

Content is a double-edged sword when it comes to creating an effective website that builds trust with your target audience. When building an inbound marketing strategy, it’s critical to put out as much timely, relevant content pertaining to your industry as possible to attract, engage, and delight your audience. It can be easy for old content to be “out of sight, out of mind,” but losing sight of old content while generating more can negatively impact your site. Without periodic evaluation and refinement, your content strategy may fall short of its potential, hindering SEO performance and lea ..read more

How important is content in your website redesign? Simply put, content is king - it needs to take the lead.  ..read more

Why Marketing? I was a marketer before I knew what marketing was. I had a genuine passion to promote creativity ever since I was in high school. As my tech skills developed, I became obsessed with finding better ways to convert customers with new ideas and automation ..read more

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One of the main benefits of any business website is lead generation. It’s very easy to notice when a website is performing optimally and new website inquiries or leads are flowing in, but how do you determine when you have an issue that must be addressed? In this blog, I'll give you some techniques and suggestions to investigate lead generation performance and determine when it makes sense to revisit your website in order to improve your lead generation ..read more

Why Web Development? After college, I redirected my focus from graphic design to web development—an initially daunting field for those not well-versed in tech, like myself at the time. Self-taught with books, blogs, Stack Overflow, and CodePens, my obsession grew as I transformed designs into responsive web layouts. I couldn't get enough of it. I was constantly designing and building, crafting a portfolio that ultimately opened doors for me today as a Front End Developer at Vendilli Digital Group ..read more