It’s always a surprise to hear that a brand relies exclusively on Canva for all its design needs. While Canva is undeniably powerful for creating quick visuals, at Elysium Marketing Group, we often find ourselves explaining why this approach might fall short for brands looking to truly stand out. Our team of award-winning designers ..read more

In the competitive franchise industry, attracting and retaining a dedicated customer base goes beyond standard marketing practices. It involves a focused approach to engaging with customers meaningfully and differentiating your brand from competitors. We'll explore the distinct strategies that successful franchisees employ to establish strong connections with customers and distinguish themselves in a competitive ..read more

  Navigating the early stages of starting a business can present unique challenges, particularly in the realm of technological investments. While new companies might be inclined to limit spending until a steady revenue stream is established, strategic investments in specific technologies are not just economical, but also pivotal for enduring success. This exploration highlights the ..read more

As we gear up and plan for 2024, it's time to dive deep into your marketing, dissecting what’s worked and what hasn’t. Here's how to make sure your marketing strategy is both actionable and impactful for the year ahead. Take a Marketing Selfie ? Start with a holistic look at your current marketing initiatives. Which ..read more

In today's digital age, franchise digital marketing is an essential aspect of any franchise business. It is crucial for franchisors to have an effective digital marketing strategy to generate leads which helps to expand their businesses. As a full-service marketing agency, we have helped several franchisors develop and implement successful digital marketing tactics for lead ..read more

If you've spent any time in the Philadelphia area recently, you've undoubtedly encountered the infamous "Wawa has Pizza" campaign. Its simplicity is striking, and it has piqued the curiosity of marketers everywhere. Let's break down this campaign and extract some valuable insights: Keep it Simple One of the standout features of the "Wawa has Pizza ..read more

So what exactly are brand guidelines? Essentially, they are a set of rules that explain how your brand looks and feels at every touch point. They are a roadmap of information surrounding the personality and values of the brand. Brand guidelines incorporate the colors & fonts, logos, and other brand essentials that help define the ..read more

Hey there, future franchise magnates! Are you on the hunt for the best ways to attract potential franchisees to your brand? Well, you're in luck! Here are five things you can do right now to market to potential franchisees and grow your business. 1. Clean Up Your Brand - First impressions matter, and your brand ..read more

As people grow and mature, their style and look changes to adapt with the times, and the same can be said for a brand! As time goes on and culture and trends change, a brand may decide to conduct a refresh to make sure it doesn’t get left behind and look dated to their consumers ..read more

Predicting the future may be impossible, but we can always try to uncover what’s next in digital marketing and the trends that will reshape the industry by staying on top of new technology. As tech continues to evolve, so do all the ways brands connect with their audiences. Here, we will delve into six key ..read more