A Simple Guide to Understanding Mobile Optimization
Lift Marketing Blog » Website Development
by Sara Rogers
7M ago
Are you noticing high bounce rates on your website? Not getting the traffic you’re looking for? Stuck with a low search ranking on Google? It could be because you’ve neglected mobile optimization. In recent years, mobile search has surpassed traditional desktop computer searches as the most frequent method of internet browsing, making mobile-friendliness a high priority for web developers. If your website is a pain for mobile phone users, you’re missing out on a large portion of overall internet traffic. A mobile-optimized website is crucial for businesses today, so make sure your site is read ..read more
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What Are Internet Cookies? Your Need-to-Know FAQ Guide
Lift Marketing Blog » Website Development
by Becky Bertuzzi
9M ago
You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We kid – but really, internet terms can be so confusing so you’ve likely wondered what exactly a cookie is and why so many pages feel the need to warn you about them. Well, you don’t need to feel lost anymore. We’re going to cover the basics of what a cooki ..read more
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UI UX: Two Terms Important for Understanding the Basics of Good Website Design
Lift Marketing Blog » Website Development
by Sara Rogers
9M ago
UI UX. You’ve heard these terms before. You’re not sure what they mean. Maybe at this point you’re too afraid to ask. Don’t worry. We’re here to explain and keep it simple. Stick with us until the end and we’ll give you all the information you need to know to understand the basics of good website design. A good website is key to the success of any business, whether you have digital products or not. The key to a good website is good website design. The key to good website design is good UX and UI designers. So, let’s begin with the difference between the two. UX/UI: What’s the Difference? UX me ..read more
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Website vs. Domain: What’s the Difference, and Why Does it Matter?
Lift Marketing Blog » Website Development
by Becky Bertuzzi
9M ago
You know that having an online presence is crucial to an effective marketing strategy. Whether you have an ecommerce business or a physical store, your company needs its own website to truly thrive. The only problem is, you don’t know where to begin. DNS, SSL, website vs domain, it all sounds like sci-fi to you, and you can’t even begin to imagine what GoDaddy does. The truth is, it isn’t as complicated as it sounds. Thanks to website builders like Squarespace and WordPress, and step-by-step web design tutorials, many beginners can build their brands’ online presence on their own and even mast ..read more
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Mastering the Launch of Your New Website
Lift Marketing Blog » Website Development
by Becky Bertuzzi
9M ago
Are you a small business owner looking to launch a new website? It can be daunting, but don’t worry – there are plenty of strategies and options that you can explore. Don’t know where to start? Well, you’re in the right place! Your new site is part of your brand, and you want it to be a great representation of it. We understand that – but a lot goes into it whether you take on the task yourself or hire professionals. And trust us; there’s a big difference. Let’s walk down the right path to a new business website step-by-step. Table of Contents: Mastering the Launch of Your New Website Free Do ..read more
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Website Design vs. Web Development: Is There A Difference?
Lift Marketing Blog » Website Development
by Becky Bertuzzi
9M ago
There’s no doubt that the internet has revolutionized how we do business and live our lives. Who isn’t on the internet at any given point in a day? Here’s the thing: there is a team that develops every single thing connected to the web. There are two main players in the world of web: website design vs. web development. While these two disciplines are different, ultimately they work together, sometimes blending, to create a functional website. Search engine optimization (SEO) web design is making a website that leads to higher search engine rankings, which we’re guessing you probably want. Thin ..read more
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