Hosting a website isn’t nearly as headache inducing as people are led to believe. It doesn’t involve advanced technical knowledge or coding acumen, it just requires the ability to sign up for a hosting service and use a website building tool (many of which are free). Building a website may seem daunting for a beginner, but it can be made in less than 30 minutes. And that’s with having zero technical knowledge! Although it’s fairly straightforward, there are challenges presented when it comes to finding the right hosting provider. It’s true that there are many attractive hosting options to choo ..read more

Your website is the face of your business. And like everything else in your business, it requires frequent care and attention is required to your website to ensure long-term success. It’s not as easy as building a website and leaving it untouched. In today’s digital space, user-friendliness is king, and it’s important to keep your site relevant over the long haul. Consistent software updates will improve your site’s uptime and help you collect valuable traffic while keeping visitors secure. Learn how you can keep your website stable and thriving with these simple tips for website maintenance ..read more

A website is the front door to your business. That’s why the design and development process needs to be treated with the same attention to detail you give to your business everyday. Creating a look and feel that aligns with your brand messaging is the start, but it’s oftentimes missed when brands go with cookie cutter website builders. True creativity and brand expression come to those who think outside the box, especially when it comes to web design. WordPress is undoubtedly a titan in the website design space, but many business owners don’t utilize the platform to its full potential. By ditc ..read more

Modern web design is all about providing the best user experience to all. No matter the device or location, users should have their needs met every time they enter your website. There’s more than one way to design a site, and different layouts will encourage different user behaviors. Achieving peak user-friendliness starts with deciding between two basic website types: static and dynamic. Static and dynamic websites come with their distinct advantages and they can both be leveraged to achieve a desired result. Let’s explore the reasons why website owners might favor one over the other. What is ..read more

Here at Blue Laser Digital, we look at your digital performance from the ground up, and our journey always begins with your server. If your server is not tuned for performance, any performance-based plugin you choose will have a minimal effect. The goal for a highly-tuned and well performing website is to have a positive impact on your customers’ experience. A fast loading, optimized and error-free website is going to help people find the information they’re looking for with the experience being efficient and enjoyable. Hosting Tips Your hosting should be running the latest version of PHP—a pr ..read more

Building a website is a team effort, and two of the largest players are the web designers and web developers. From conceptualization and mockups, to functionality and UX optimizations, these professionals play a pivotal role throughout the website creation process. We know how valuable they are, but why is it so hard to differentiate them? What does a web designer do compared to a web developer, and vice versa? This is a question that befuddles a lot of business owners when they go to build a website. If you don’t understand the role of a designer or developer then you won’t know what to look ..read more

So, you’ve decided to employ a digital agency to help with marketing, creative, development or something else. This is a big decision, and can have a major and long-lasting impact on your brand. The digital agency you choose should reflect your own brand, or at least deeply understand it; what your office culture is, how you and your employees communicate with clients, what connection your audience has to your brand. Just as your company differs wildly from your competition, each digital agency is unique in size, capabilities, culture, and much, much more, so it’s hugely important that you cho ..read more

There’s a good reason why programming languages, like JavaScript, BASIC, and Python, are called “languages.” Just as spoken languages allow us to communicate with people from all over the world, programming languages allow us to communicate with our computers. More specifically, programming languages give us the “words” to instruct our computers to do certain things. Each programming language comes with its own benefits and drawbacks, and just like spoken languages, some programming languages endure while others get replaced. Let’s talk about one that has endured for over 24 years, and one tha ..read more

Let’s talk about building a website again. Yes, it wasn’t too long ago that we covered some factors that play into the cost of a website redesign. In that piece, we talked about some of the factors that can affect the cost of your website. Sure, we gave some awesome details, but let’s rewind to even before that. The initial concepting of a site is where most information needs to be gathered. You and your team will need to sit and lay out everything that you want this site to do and show. But, you might not know exactly what tools will accomplish those wants. If you’re outsourcing your site to ..read more

The way that your website looks, feels and reacts to a user’s actions are all thanks to a nifty tool known as Cascading Style Sheets (CSS). CSS, just like HTML, is a coding language that’s fundamental to web design. CSS allows you to have the website that you have dreamed about. While you can get some great looking websites from all-in-one platforms like Wix or Square Space, you’re bound to only what they can offer you. So, if you want a larger image or a different layout than what’s available, you’re kind of stuck. But, if you’re looking to outsource your website to an agency, you want to mak ..read more