Top 5 Plugins for Every WordPress Website WordPress is a great CMS to get your website up and running. One of its best advantages is the number of plugins, both free and paid, that can help build and optimize your site. According to Wordpess.org, there are over 59,000 plugins currently on offer. And these are […] The post Top 5 Plugins for Every WordPress Website appeared first on The Academy ..read more

In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what it sounds like… a page dedicated to getting prospects to convert. This means that there’s a form on the page with a strong call to action (CTA). Conversion landing pages are crucial to your digital marketing strategy, especially when you are pushing a specific campaign or promotion. But if you’re relying on a form to track conversions, you must make sure that it’s set up correctly for accurate reporting of results. In this article, we’ll di ..read more

Even if you have never heard of the term “spam” before in relation to websites and email communication, you have most likely still experienced it more than once. According to research done by , 96.8% of people have received spam messaging in some form. Spam is everywhere, in fact that same research shows that out of the approximately 333 billion emails sent daily, 162 billion are considered spam, which is just under half (49%) of the total emails sent a day.  When it comes to your business’ website, this titlewave of spam can have a drastically negative impact on your business’s producti ..read more

HubSpot is an all-in-one inbound marketing, sales, and service platform designed to help businesses attract, engage, and delight customers. It offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. What more could you want? Well, Hubspot has given us a lot more with its free WordPress plugin. It’s a powerful tool designed specifically for digital marketers looking to capture, organize, and engage web visitors with free forms, live chat, a robust CRM, and email marketing. This free plugin offers a range of features that can enhance yo ..read more

Your organization’s website is a critical marketing channel. It’s the first impression many customers have of your business and it plays a vital role in building your brand, creating awareness, nurturing and closing sales. Many times it is a primary way to delight your existing customers, upsell, and retain them as well. The design and development of your website can mean the difference between attracting and engaging customers or losing them to competitors. However, with the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for ..read more

Accessibility is an important topic for all businesses. For a business with a physical location, it’s essential to comply with ADA regulations to make sure people with mobility limitations can get in and out safely.  While it’s easy to overlook, accessibility is just as important in the digital realm as it is in person. Website owners and operators need to consider the accessibility of their sites to ensure they comply with regulations so they can effectively serve all customers.  This article will dive into some of the many website accessibility mistakes that are commonly made and h ..read more

Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a site for a brand-new business, or even building a site for a long-standing business that has never ventured onto the web. Whatever the case, you’ll want to make sure this new site is working as flawlessly as possible before you release it to the world.  In this article, we are going to dive into the details regarding how you can build a solid testing plan for a new website. There are some key points that you’ll want to hit on in the testing proce ..read more

What’s WordPress? Well, if you’ve ever talked about making a website, you’ve probably heard of it. This content management system has been around since 2003 and is the most popular tool for creating websites, used by over 60 million sites today. But we’re here to talk about something specific in WordPress: custom post types. These are special kinds of posts that you can add to your WordPress site. The cool thing is, that you can do this without getting into complicated coding stuff. You can use custom code or plugins to create these special posts. So, why should you care about custom post type ..read more

Building a website from scratch is an intimidating task. There is a whole world of possibilities out there for your new site, and it can be hard to even know where to begin. Fortunately, countless tools have come onto the market in recent years to help with this job, and the Elementor page builder has been one of the most successful.  In this article, we’ll talk about how Elementor and other similar page builders can dramatically improve the experience of creating a website. Whether you are building a site for a new business or rebuilding an existing site, Elementor is a tool that deserve ..read more

When you are working through a website development project, you are likely doing that work on a computer. Whether it’s a desktop or a laptop, you have a large screen, a mouse or trackpad, and all of the other features that come along with such a device. Since that’s the type of machine you are using while building the site, it’s easy enough to assume that your visitors will be using the same equipment. That assumption, of course, is incorrect. Mobile traffic accounts for well over half of all visits to websites (if not more for many), meaning your primary concern should be how your site is goi ..read more