As a digital marketing agency with years of experience working with Shopify and Google Analytics, we understand that it may be difficult to track key metrics between the two accurately. Because of this, we wanted to compile a list of some of the main reasons data discrepancies can occur, as well as some tactics to […] The post 4+ Reasons Your GA4 and Shopify Data May Not Match first appeared on Sixth City Marketing ..read more

Choosing the right website builder is an important decision, as it can affect the experience of visitors landing on your site. With so many options out there, it can be difficult, which is why we’ve compared some of the two known platforms, Wix and WordPress. Read this post to discover what these website builders can […] The post WordPress vs. Wix (2024 Comparison) first appeared on Sixth City Marketing ..read more

Looking for a post-launch checklist to keep handy after you push your new site live? Maybe you’re panicking after you launched your new site and want to make sure you have your bases covered. Have no fear – check out our tips to finalize your site! Redirects One thing that we expect to see after […] The post 8 Things to Check After a Website Redesign first appeared on Sixth City Marketing ..read more

Thanks to tools such as Google Analytics, we know when someone visits our website, but have you ever wondered how visitors actually interact with it and what exactly draws their attention most once they’re there? If so, welcome to the helpful world of heatmaps! Heatmaps provide a visual representation of people’s behavior on your site, […] The post What Are Heatmaps and Why Do You Need Them? first appeared on Sixth City Marketing ..read more

Having a streamlined website that loads quickly is essential for maintaining a strong presence on the web, as page speed is a direct ranking factor for both desktop and mobile search results as outlined by Google. We’ve written before about the importance of improving your site’s speed and ways you can go about it, but for […] The post PageSpeed Insights vs. Pingdom: Which Tool Is Better? first appeared on Sixth City Marketing ..read more

When it comes to conversion rate optimization (CRO), you want to ensure that your website is designed with the customer in mind so you can generate leads and sales that align with your company’s goals and initiatives. That’s why, now more than ever, user experience (UX) should be utilized in your website design and development. […] The post What is the Role of UX in CRO? first appeared on Sixth City Marketing ..read more

Now more than ever, it is crucial to showcase a comprehensive and enticing website to draw your target audience in and convert them into loyal customers. That can include redesigning your website to directly reflect industry trends, as well as what viewers deem the most valuable. With that being said, our team has compiled a […] The post 6 Key Web Design Trends for 2024 first appeared on Sixth City Marketing ..read more

Marketing can be tricky to the outside eye: your website might be bringing in a lot of traffic, social media profiles are getting a lot follows, and your email campaigns are opened by most of your subscribers, but you still aren’t seeing the progress you hoped for. While some may not understand what is wrong […] The post CRO Case Studies: 7 Success Stories to Help Your Strategy in 2024 first appeared on Sixth City Marketing ..read more

When adding content to your website, a great way to include interactive features that captures your audience’s attention is to embed different kinds of posts. Embedding different elements into your web pages will benefit you because it can gain exposure to other platforms connected to your business and help make your content more interesting. Not […] The post The Ultimate Guide to Embedding Google Maps, YouTube Videos, & More first appeared on Sixth City Marketing ..read more

This Upcoming Change in 2024 Will Impact Some of Your Marketing Efforts As of this month, Google Chrome has already started phasing out cookies on Chrome for 1% of its users, and by the end of Q3 this year they plan to disable cookies for all. For some time, cookies on Chrome have been a […] The post What to Know About Third-Party Cookies Going Away on Chrome first appeared on Sixth City Marketing ..read more