In episode 1, part 2 of the Pulse of Dubai podcast, fragrance industry expert Ghassan Hajjaj shares his insights on the power of scents and the growth of the fragrance industry in the Gulf region. Ghassan discusses his earliest scent memories and how fragrances are deeply connected to our emotions and memories. He highlights the historical significance of fragrances in the Arab culture and their importance in religious customs. The podcast also explores the booming fragrance market in the Gulf region, with predictions of significant revenue growth. Ghassan emphasizes the increasing interest an ..read more

Introducing the latest episode of the "Pulse of Dubai" podcast, host Margaret Herde brings you an insightful discussion on two intriguing topics. In Part 1, Margaret sits down with renowned protocol and etiquette consultant Ghassan Hajjaj to delve into the world of business protocol and its significance in Dubai's culturally diverse landscape. Ghassan shares his remarkable journey, highlighting his training at the prestigious Protocol School of Washington and his unexpected foray into the fragrance industry. Drawing on his expertise in royal events and experience as a fragrance educator for l ..read more

In Episode 2, get an insight into the luxury industry of Dubai as our hosts, Åsa Ferreira and Margaret Herde, unravel the dos and don'ts of establishing a luxury brand in the city. Tune in to episode 2 of The Pulse of Dubai to find out more about how Dubai's geographical location enables various luxury brands to thrive, as well as learn the norms for establishing a network, creating brand awareness, how to do market research, and more. Did you know, UAE ranked 11th among the world’s strongest nation brands with a $749bln brand value? Subscribe to the podcast and learn more intriguing facts abo ..read more

In Episode 1, join Margaret Herde in conversation with Åsa Ferreira as she covers the 5 major W’s of establishing a business in Dubai: Why choose Dubai What costs to expect Who to approach as clientele When to expect returns, and Where to expect challenges ..read more

The Pulse of Dubai is a show for everyone who is in love with Dubai. It's your one-stop shop for everything Dubai where Åsa Ferreira and Margaret Herde discuss all the trending and exciting events happening in the city. Here the discussion spans from what are the best tourist attractions in Dubai to which businesses are trending in the city today.  To make these conversations even better, Åsa and Margaret invite new guests every week who are also prominent thought leaders in their respective fields. So, tune in to Pulse of Dubai every week and never miss a beat of this great city that is ..read more