Digital Marketing Tools That Are Helping Agencies Generate More Leads Nowadays, there is a seemingly unlimited database of digital tools at every marketer’s disposal – each one claiming to be the breakthrough resource to help your leads “aBsOLuTeLy SoAr!” It’s difficult to discern what works from what doesn’t, and making it even more difficult is the fact that new systems and apps are created every day. The move to widespread remote work since March 2020 has had a profound effect: great for creating a better understanding in the digital space, confusing and frustrating for the average small bu ..read more

Table Of Contents What Is A CTA? Where To Use CTAs Call-To-Action Examples Free Call-To-Action Website Analysis Making Sure Your Call To Actions Work for Your Website If you’re in the business of sales, marketing or writing content with the purpose of generating leads, compelling call-to-actions (CTAs) define positive user experiences. Think about your content as a story and your customer as the protagonist: How can you guide the reader toward their happily ever after? What’s the easiest way to lure them in? In brief: Be brief. When someone lands on your web page, social post or anything else ..read more

Applying the Mouse’s ceaseless focus on creativity to your own digital marketing Disney is a pretty big deal here at ForeFront. Our amazing designer, Sarah, is rarely seen without some sort of sartorial Disney element, and our resident Star Wars enthusiast, Kyle, just returned from 9 (!) days at the park. Just after Kyle returned, he came into my office with the starry-eyed wonder that only a trip to the Mouse Kingdom can impart. In addition to regaling me with stories of the rides and attractions he enjoyed, there were many references to the technology that enhanced the experience. I responde ..read more

A version of this article was originally published in 2020 but has been updated to reflect the most recent Google Analytics bounce rate best practices as of May 2021. Low Bounce Rate? Fix The Primary Cause of Distorted Google Analytics On Your WordPress Site: Table Of Contents The Problem Removing Bad Code Not Seeing The Wrong Code? What Is A Good Bounce Rate? You’ve checked your web stats and something isn’t right in the bounce rate column. That number is below 30%. In fact, it may even be as low as the 0.5%-3% range. If you’re seeing this in your Google Analytics, you’re searching for explan ..read more

As we gear up for 2024, it’s not just about predicting trends – it’s about crafting strategies that resonate with them. Enter Pinterest Trends, a goldmine for spotting what’s next in consumer interests. With over 482 million users diving into everything from ‘Blue Beauty’ to ‘Groovy Nuptials’, Pinterest isn’t just a mood board; it’s a crystal ball for marketers. But how do you transform these glittering insights into SEO gold? In this post, we’ll decode the Pinterest Predicts report and weave these trends into a digital strategy that’s as forward-thinking as your brand. Get ready to pin your w ..read more

Using a Content Calendar for Your Social Media So, your organization’s social media presence is lacking. Maybe it doesn’t have a clear direction or voice. Maybe it isn’t updated enough. Maybe it has collapsed after the person in charge of it left the company. Maybe you ran afoul of some sort of ancient curse. The point is, the list of possible problems is lengthy. So you decided to build yourself a brand new social media strategy. With blackjack! And hookers! The Difficult Work of Creating a Strategy You did everything you were supposed to do. You set measurable and achievable goals. You did e ..read more

Are you embarking on a new business adventure in your community, branching out with a new location, or striving to enhance your online footprint? We understand that steering through this segment of your digital marketing strategy can be complex. From verifying local listings, crafting and optimizing descriptions with targeted keywords, to implementing UTM tracking, it’s natural to have questions about the best approach. Brand Awareness Matters, Here’s Why: Having good street cred may be one of the most powerful assets a brand can have. Earning trust and recognition from your customers – especi ..read more

Social media marketing is polarizing – it’s either adored or despised. But, regardless of your own personal views, it’s an essential asset for any business to build and sustain connections with current and potential customers. When considering any strategy, it’s crucial to note the numbers: 97% of online shoppers interact with social media at least once a month, and 67% expect brands and businesses to utilize their social media presence for some type of customer support. Truthful answers only – are you keeping up with this demand? Odds are, you have a profile at the very least (if not, that’s ..read more

‘Tis the season to spice up your 2023 holiday digital marketing campaign game. With everyone glued to their phones for holiday updates from friends and family, or checking off their online shopping lists, it’s the best time to grab their attention. So, how do you make sure your company stands out this holiday? That’s the question we’re here to help you unwrap. We’ve seen what works and what doesn’t when it comes to holiday campaigns. We’ll share some winning strategies and ideas that anyone can use. A Holiday Content Calendar for Marketers The holiday season brings many marketing opportunities ..read more

By Scott Kasun Have you been burned by SEO companies in the past? Sadly, you’re not alone. It’s not an exaggeration to say that easily more than half of the clients we work with have horror stories of previous experiences with SEO firms – some to the extent that they have sworn never to attempt a campaign again. It’s a shame, since our digital marketing plans are the most powerful things we have to offer, and they are heavily loaded with SEO practices. See if this sounds familiar: An “SEO expert” provides you with some reports about your search engine rankings, possibly even with a comparison ..read more