In the latest episode of Inside C&A Digital the Podcast, Chereese Jervis-Hill, President & Founder, Events & PR to Remember, Joe Guilderson, President, Corporate Audio Visual Services, and Sherri Heller, VP Marketing, C&A Digital join Elena to share their unique perspectives on #marketing and provide key insights they learned while growing their businesses. #InsideC&A Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/CADigitalNY https://www.facebook.com/cadigitalny/ https://www ..read more

Inside Copy & Art, The Podcast did something a little different this episode. Elena Rivera-Cheek, MBA https://www.linkedin.com/in/elenariveracheek/ was joined by three other Westchester marketing leaders for a roundtable discussion.  Our guests were:  Mike Dardano, Marketing Executive at BuzzPotential https://www.linkedin.com/in/michael-j-dardano-09b96814/  Stacey Cohen, CEO & President of CoCommunications https://www.linkedin.com/in/staceycohen2/ Christina Rae, President of Buzz Creators https://www.linkedin.com/in/christinarae  We discussed a variety of topics i ..read more

The topics covered in this podcast are sensitive in nature regarding the sexual abuse of children and what is being done to prevent it. Today, we're diving into the amazing work of Maria Trusa and Yo Digo No Mas (I Say No More), a nonprofit that's making a real difference in raising awareness of child sexual abuse through education and support for survivors. Maria shares her inspiring story and some her accomplishments, as well as the accomplishments of the organization, including the first Yo Digo No Mas Gala on November 29 at C.V. Rich Mansion in White Plains.   Join us as we explore t ..read more

In this episode of our podcast, Ashley Richardson-George, Chief Content Officer / Partner of Circus Maximus and Christina Reyes, SVP, Creative Director of Copy & Art discuss all things advertising and marketing. Ashley and Christina share tips on how companies can take big brand playbooks and translate those strategies to their own businesses. These leaders in advertising cover topics like ethnography, social media and how storytelling is extremely powerful to get your message across and get strong results. #InsideCopyandArt Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many ..read more

In this video, Halina Sabath, Creative Director at Today Media and Elena Rivera-Cheek, MBA, CEO of Copy & Art, discuss the importance of maintaining a work-life balance and how to achieve it. Halina and Elena share tips on how to make sure you stay productive while still being able to balance your life outside of work. They discuss the importance of creating a healthy work-life balance, and offer insights into the creative agency process. Hear from two successful women about the challenges and rewards of maintaining a work-life balance in today's fast-paced world. #InsideCopyandArt Find ..read more

In this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connections in local business organizations and offer insights into how individuals and companies can do so effect ..read more

Didn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council. #InsideCopyandArt Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/copyandart/ https://www.facebook.com/copyandartny https://www.link ..read more

Can hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with where you put your marketing messaging. #InsideCopyandArt Find us on Apple Podcasts, Spotify, Stitcher ..read more

In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers.  We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some examples of targeted digital marketing campaign placements. If you're interested in learning more ..read more

Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry.  In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams. #InsideCopyandArt Find us on Apple Podcasts, Spotify, Stitcher, YouTube, and many more platforms. Follow us on social for more insights: https://www.instagram.com/copyandart/ https://www.facebook.com/copyandartny https://www.linkedi ..read more