THE IMPULSE
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Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.
THE IMPULSE
4M ago
CUPRA Director of Strategy, Business Development & Operations, Antonino Labate, and the CEO of the sneaker company Mikakus, Helena Novellas, analyse their brands’ successes and shared values on ‘The Impulse’, the CUPRA Tribe podcast ..read more
THE IMPULSE
4M ago
CUPRA driver and ambassador Mattias Ekström and Head of Technical Development at CUPRA Racing, Xavi Serra, discuss the Extreme E Racing Series right before its second stage in Lac Rose, Senegal, emphasizing on the shared values between this innovative competition and CUPRA: Electric mobility, gender balance and sustainability ..read more
THE IMPULSE
4M ago
With the first Formula E race for the ABT CUPRA Formula E team fast approaching on January 13th -14th in Mexico City, a new episode of The Impulse, the CUPRA Tribe’s podcast, recounts the team’s first impressions during the test session at the Ricardo Tormo Circuit in Cheste (Valencia, Spain ..read more
THE IMPULSE
4M ago
With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA ..read more
THE IMPULSE
4M ago
Big dreams begin with a few believers. This dreamy attitude is shared both by the best Olympic athletes and CUPRA. The Director of CUPRA's Strategy, Business Development & Operations Antonino Labate along with CUPRA's Olympic Ambassadors, including swimmer Adam Peaty, sprint kayaker Saúl Craviotto, and handball player Melvyn Richardson, talk about dreams coming true ..read more
THE IMPULSE
4M ago
Emotion, technology, future; a universe beyond the one we know. It’s the metaverse, the virtual trend of the future. CUPRA's global communications director, Cécilia Taieb, interviews Cathy Hackl, the ‘Godmother of the Metaverse’, on The Impulse ..read more
THE IMPULSE
4M ago
How does it feel to finally achieve your dream? FC Barcelona players Marc ter Stegen and Frenkie de Jong stop by ‘The Impulse’ to discuss football, dreams, life, and success on the CUPRA Next Gen Podcast, in collaboration with 433 ..read more
THE IMPULSE
4M ago
They are the next generation, and they’re marking a new era. FC Barcelona players Ansu Fati, Pedri and Eric García join ‘The Impulse’ to talk about the challenges and opportunities they face, and the new way of doing things, on the CUPRA Next Gen Podcast ..read more
THE IMPULSE
4M ago
CUPRA Head of DND & Customer Experience, Khaled Soussi, and CUPRA Master Karla Cooper talk about the CUPRA Masters and the digital strategy for engaging customers. Podcaster and digital expert Rob Álvarez, ‘Professor Game’, is also joining us to talk about gamification and its role in dealers’ brand knowledge ..read more
THE IMPULSE
4M ago
Speed, power, and emotion, but make it 100% electric. Xavi Serra, head of CUPRA Racing, James Taylor, Extreme E Chief Championship Oficer, and Xavier Gavory, PURE ETCR series director, talk about the future of electric racing on ‘The Impulse’, the CUPRA Tribe’s podcast ..read more