In the realm of accessories, finding jewelry that retains its brilliance and beauty over time is a quest many enthusiasts embark upon. Tarnishing is a common concern, but fear not – there are jewelry options that defy the hands of time, maintaining their luster through the years. Let’s explore the world of jewelry that doesn’t tarnish, ensuring enduring elegance for your cherished pieces. 1. Stainless Steel Brilliance: Stainless steel jewelry takes center stage as a tarnish-resistant option. Resilient to rust and corrosion, this alloy provides not only a sleek and modern aesthetic but also ..read more

In the world of fashion and accessories, versatility is key. Imagine being able to wear your favourite jewelry pieces without worrying about water exposure. Whether you’re hitting the beach, heading to the gym, or just braving a rainy day, having waterproof jewelry in your collection adds a practical and stylish dimension to your look. 1. Stainless Steel: Stainless steel jewelry takes the spotlight as a top choice for those seeking both durability and style. Resistant to rust and corrosion, stainless steel pieces, from bracelets to necklaces, can withstand the elements while maintaining a ..read more

Love, in all its forms, was a beautiful journey, and what better way to have celebrated it than through captivating jewelry? If you had noticed, there was a recent brand collaboration that Deema & Co had with Noorindah Iskandar, the visionary behind Shy & Curious.. This unique partnership brings you “7 Beautiful Keepsakes. 7 Tiny Love Stories.” – a collection inspired by real-life events and relationships, carefully curated to resonate with the essence of love. Discover the Collection: Shy & Curious Valentine’s Curation Noorindah, with her bold exploration of sex and love on Sh ..read more

In the world of precious gems and metals, the allure of sparkling jewelry is undeniable. Yet, as wearers, we often find ourselves wondering: are commercial jewelry cleaners safe? While many products promise to restore brilliance, concerns about potential damage or adverse effects linger. Let’s delve into the world of jewelry cleaners, debunk some myths, and explore ways to ensure both the safety and radiance of your cherished pieces. The Common Myths: Harsh Chemicals Cause Harm: Myth: Commercial cleaners are laden with harsh chemicals that can damage jewelry. Truth: Reputable jewelry cl ..read more

Jewellery is an expression of personal style and individuality, and it’s not just for women. Men have been embracing jewellery as a means of self-expression, and it’s a trend that’s been gaining popularity in recent years. The jewellery industry has started to recognize this shift, and Deema & Co., aims to be one of the brands that have been at the forefront of this change. One group of people that has particularly embraced men’s jewellery is the LGBTQ+ community. Jewellery has always been an important part of LGBTQ+ culture, and it’s a way for people to express their identity and c ..read more