The search engine landscape is a constant tug-of-war between dominance and innovation. Google remains the undisputed king, but challengers like Bing strive to offer alternatives. Let’s explore the rivalry between Bing and Google, the accusations surrounding Bing’s use of affiliate links, and the potential impact on affiliate marketing. The Search Engine Showdown: Google vs. Bing Google dominates the search engine market with a significantly higher user base. However, Bing strives to carve out its niche by offering: Focus on Visual Search: Bing prioritises image-based search results, potential ..read more

LeoVegas is one of the Swedish flagman betting companies that has gained popularity across Scandinavia, due to its high quality services and aggressive marketing. But there is one country where LeoVegas had to cease all operations and announce a withdrawal. That country is Norway. This decision came unexpectedly for the users, who continue to search for alternatives to LeoVegas in Norway. Why the Monopoly Isn’t Enough So why this continued interest? The answer lies in the limitations of Norway’s current gambling landscape. The last two years have not been easy for betting companies in Norway ..read more

Michael Ferree, Founder of Lead Generation World, sat down with Affiverse Founder, Lee-Ann Johnstone to explain more about ELEVATE – the premier event taking place in London, this September. ELEVATE is where lead generation and performance marketing will collide. But what exactly does that mean? Listen to the story behind our in-person conference,  in partnership with Lead Generation World and Maverrik.io, taking place on 16-17 September.   The Need for Collaboration Both Lee-Ann and Michael have extensive experience in their respective fields (affiliate marketing and lead generatio ..read more

As seasoned affiliates know, success often hinges on identifying emerging niches and strategically positioning oneself within them. In this guide, we’ll delve into the top emerging niches in affiliate marketing and explore how affiliates can capitalise on these lucrative opportunities. Sustainability and Eco-Friendly Products: With growing environmental consciousness, consumers are actively seeking sustainable and eco-friendly alternatives across various industries. From renewable energy solutions to ethically sourced fashion, the sustainability niche presents ample opportunities for affiliat ..read more

This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks taking a look back at what was learned at the event, over the course of both days. Listen in to the highlights from Day One, here… Panel 1: Amplifying Your Affiliate Business in 2024 AMPLIFY Summit’s opening panel focused on Amplifying your Affiliate ..read more

Crafting engaging content consistently can sometimes feel like a second job. However, for affiliate marketers, staying ahead of the curve is crucial for driving traffic and sales. This blog post unveils a treasure trove of social media hacks designed to boost engagement effortlessly, maximise conversions, and make your affiliate marketing strategy shine. Embrace the Power of Storytelling Never forget that your digital audience is made up of people behind the screens! People connect with stories. Weave narratives into your social media posts to capture attention and build trust. Share personal ..read more

ELEVATE Summit – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September. Affiverse is proud to announce the launch of its ELEVATE Summit which will be held for the first time as an in-person conference in partnership with Lead Generation World and Maverrik.io in London on the 16-17 September.  A Bold Step Forward The event promises to be a pivotal moment for affiliates, lead generators, advertisers, networks, agencies and B2B SaaS partners alike, offering unparalleled opportunities to understand exactly wher ..read more

Words: Jeff Schaffer, COO of Phonexa Lead acquisition is the foundation for driving growth for brands with affiliate programs, yet many overlook the complexity that underlies this process. From defining a target audience to selecting the right channels and crafting enticing offers, the journey to lead acquisition is multifaceted and demands attention to detail at every step. But despite the intricacies involved in lead acquisition, many lead buyers still depend on CRMs to manage their leads, often alongside other sales and marketing tasks. I see the disconnects industrywide every day from my s ..read more

One year has passed since Mate Affiliates unveiled “Last Man Standing,” a high-speed race to victory for a Lamborghini Huracán EVO. “Celebrating this milestone, the focus shifts to the players who, after a year of intense competition, continue to vie for the ultimate prize. The race is still on, and the grand prize awaits the boldest and most daring player.” – Adam, CCO at Mate Affiliates Next Big Adventure Following the excitement of the Lamborghini Challenge, Mate Affiliates launched the second major campaign featuring a Ferrari as the grand prize. Also, the competition is still heating up ..read more

In order to thrive in affiliate marketing, you need a strategic approach that drives explosive growth. This blog dives deep into five actionable strategies you can implement right now to supercharge your affiliate marketing efforts and skyrocket your earnings. 1. Niche Down: Become a Beacon in Your Industry Casting a wide net in the affiliate marketing industry can often lead to poor results. Instead, carve out a niche where you can develop deep expertise and establish yourself as a trusted authority. Here’s why niching down is a game-changer: Laser-Focused Audience: Attract a highly targeted ..read more