What is SGE? Google Search Generative Experience (SGE) is the engine’s new approach to search results. It uses generative artificial intelligence (AI) to provide users with quick and clear overviews of search topics without having to click on individual pages. As of March 2024, it’s only available in the US to users who have opted-in to participate through Google’s Search Lab on Chrome but a general rollout is expected to come later this year.   How will Google SGE affect publishers? Commerce content publishers may see a decrease in traffic for some keywords, as SGE will shift some e-comm ..read more

As the leading commerce content platform, Skimlinks has the privilege of working with 48,500 merchants worldwide and contributing to their affiliate success. Our strong relationships with top-tier publishers around the world have helped merchants grow. As we activate 1000 new merchants every month and know there are lots of questions, we wanted to highlight key ways Skimlinks brings value to merchants and helps scale their affiliate programs internationally. 1. Our transparency and the key publisher relationships We differentiate ourselves with the level of data transparency we offer as well a ..read more

While retail sales continue to grow, the space is only getting more competitive and keeping up with best practices for online sales can be a massive headache. How can you meet your audience(s) where they are if their preferred channels and shopping habits keep changing? We can’t promise it will be easy, but we can provide you with a detailed guide to an Online Retailer Insights & Strategies for 2024 for you to download!   In this guide you’ll learn: 2024 Retail Landscape: Challenges & Opportunities 4 Core Strategies for Online Retailers Next Steps: Actionable Ways to Implement G ..read more

If you publish high quality content, you deserve to it to be found by readers! But constant changes to search engine algorithms have made this challenging for publishers. For many it’s felt like a constant battle trying to keep up with the latest best practices, format changes, and “gamifying” the system (without being spammy) – when instead you would rather focus on what you do best, creating content your audience loves! Download The Online Publisher’s Guide to SEO to learn more about best practices for being discoverable and winning with search in 2024. In this guide you’ll learn: The First ..read more

Yahoo Hong Kong is poised to unveil another year of unparalleled shopping experiences from June 3rd to June 14th, 2024, with Skimlinks once again joining as the exclusive affiliate partner. We deep dive into the essence of this highly anticipated event alongside Celina Fan, Head of Lifestyle and Commerce at Yahoo Hong Kong, to explore its objectives and the distinct opportunities it offers to both merchants and shoppers across the region. Could you please provide an overview of the upcoming Yahoo Hong Kong Shopping Festival? What are the main objectives you aim to achieve with the second insta ..read more

This year, Lunar New Year falls on February 10, marking the beginning of the 15-day Spring Festival celebrated worldwide with vibrant red decorations and the iconic Dragon emblem. Across the Skimlinks network, we have observed intriguing online shopping behaviors among consumers since the beginning of January. This blog will share with you the top trends of 2024, focusing mainly on Hong Kong, Taiwan and Singapore. Hong Kong, Taiwan and Singapore Traffic trends Traffic from articles featuring Lunar New Year began increasing in late January across the Skimlinks Network, reaching its peak on Febr ..read more

In recent years, the health and wellness sector has experienced an extraordinary surge, emerging as a lucrative opportunity for publishers and bloggers. This sector’s expansion, particularly in e-commerce, has been remarkable, with online sales in the health and wellness space growing by over 20% annually. For content creators specializing in health, fitness, and wellness, this trend is particularly advantageous. Affiliate marketing, a pivotal component of this growth, has seen an increase in overall spending, reaching upwards of $8 billion in the industry. This increase is a testament to the ..read more

Lunar New Year marks the conclusion of winter and the start of spring, with widespread celebration around the world. As we highlighted in our Your Guide To Q1 Ecommerce Events You Should Write About, this is a significant moment for commerce content. This blog serves as a guide for both publishers and merchants, offering insightful strategies and tips to fully capitalize on this online shopping opportunity.  2023 Lunar New Year Skimlinks Network trends recap Interest in Lunar New Year content began rising in early January, peaked a week before the actual Lunar New Year on January 22nd, an ..read more

We’re delighted that we got the chance to sit down with Ian Mackey, Head of Growth Marketing at Percival to talk through their affiliate marketing strategy and commerce content partnership with Skimlinks.   Tell us a bit about your background and your role at Percival Menswear. I’ve been in the ecommerce and digital industry for around 10 years now having worked across numerous verticals such as luxury beauty, FMCG, fashion and publishing. At Percival, I head up our Growth Marketing function which is predominantly focused on scaling new customer acquisition profitably from our ..read more

As the dust settles from the whirlwind of Black Friday weekend, the Skimlinks team has combed through the data to unveil key trends that emerged during this retail extravaganza. With the shopping phenomenon starting earlier each year, we witnessed shifts and patterns that are reshaping the landscape of consumer behaviour and commerce content creation. From a global outlook to focussed regional perspectives, we dissect the emerging trends, decode consumer behaviours, and spotlight the verticals that were driving the most engagement and conversions across Cyber Week.  In this article… Glob ..read more