Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content. Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality content. Fo me, so much of figuring out what 'quality' means for your audience is in really embracing qualitative feedback. The quantitative stuff will only tell you so much. Additionally, I provide ti ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. Uncover the latest SEO trends and the future of AI in content marketing. Tom Winter from SEOwind joins me to share insights on the recent Google leak, zero-click search, and his "Cyborg Method" for combining human expertise with AI. Discover how to stay ahead in the ever-evolving SEO landscape. Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Here is a link to more detail on the Google ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France. I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking about your brand. So what's the answer? I offer 3 quick thoughts: 1. Shift your mindset to align with reality 2. Focus on pain points rather than pushing products 3. Go all in on entertainment --- 00:00 I ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. While I can’t promise Lady Gaga featured in this week’s episode, the beautiful Seine River in Paris offered a great backdrop for my conversation with Lynn Heineman from Dataiku. Did you catch the rain-soaked spectacle of the Olympics opening ceremony? In this episode, Lynn and I walk some of the same route, on her commute to work, talking product marketing. Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://you ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris. We explore the concept of content operations, detailing what it means, its importance, and how to execute it effectively. Pierre shares his journey and experience from his time leading marketing in France for Agorapulse, highlighting the common content management challenge ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone. He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who discussed the concept of creating a polarizing brand character. Joe also cites examples from Ryanair's social media strategy and insights from marketing guru Seth Godin. This episode is a deep dive i ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B. Max shares insights on creating funny, memorable content through his alter ego 'Ken Bleacher,' and the evolution of Claap's marketing from traditional approaches to more engaging, comedic strategies. We delve into the importance of being different in a saturated market and how originalit ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. In this episode of Content Marketing Commute, I take a break from the usual format to reflect on my six-month freelancing journey and its impact on my skills as a content marketer. I discuss key insights, such as learning to sell myself and my work, the reactive nature of freelancing, and the broader experience gained across various industries. As I transition back to a full-time role, I share my thoughts on balancing short-term wins with long-term strategy and the ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. Welcome to this week’s episode of Content Marketing Commute, where I was in Paris to speak with Yannig Roth - former CMO and now Founder and CEO of Hirondo. Hirondo is a super cool, newly-minted freelance collective that deliver outstanding results to their clients. I would know because I am part of it! Yannig and I worked together on a project not too long ago and when I was thinking of doing an episode on how to become a freelancer, I knew it was Yannig I had to ..read more

Ad: No more not knowing who’s coming to your website, convert more leads and get your free Leadfeeder extended premium trial here. Today we're doing something a little different. We're kicking off a new series called "The Sit Down" where we delve deeper into topics with past guests. First up, the ever-insightful Lindsay King (remember her from Episode 9?) returns for a relaxed chat. Lindsay's a B2B branding and startup marketing pro with experience across big brands like Uber and n26, and agencies too. In this episode, we unpack the world of B2B audience building, exploring: Why B2B needs to g ..read more