Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Do you dream of a career where you craft stories, guide businesses, and collaborate with passionate founders? Then this episode is for you! Jonas van de Poel, Head of Content Marketing at the award-winning B2B SaaS agency Unmuted, shares his secrets. Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! What You'll Learn: What it's like to Work as a Head of Content Marketing in an Agency Decoding the Founder's Mind: Building Content Together What ..read more

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Ever feel like you're constantly chasing after new leads, but neglecting the customers you already have? You're not alone. But there's a whole world of content marketing out there that focuses on nurturing those existing relationships – and it's called customer marketing. This episode of the Content Marketing Commute podcast dives deep into this topic with Anne Louth, a customer content marketer at Foleon. Anne breaks down the key differences between customer marketing and the tradi ..read more

Ad: Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)! Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux, Head of Marketing at Pigment, removes the lid and spills the beans! In this rainy Paris episode, we walked for a little but then had to take cover from the wet in a lovely little bistro. This turned into a lunch recording and it was brilliant - so many great insights on how a marketing leader sees the r ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Last week on the podcast I was in Paris interviewing an awesome YouTuber, Jay Swanson (check out episode 17, it's a banger!), and we talked about what it takes to be a YouTube pro, as well as what B2B marketers can learn from YouTubers. One thing that really stuck with me from that conversation was this concept called "Curiosity Loops." (Want to see the sights as well as hear the sounds of my walk through Amsterdam? Check out the full video interview: https://youtu.be/oBtLvjFMesU) Hold on, what are Curiosity ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode I chat with Jay Swanson, a full-time YouTuber in Paris, to dive into what B2B marketers can learn from YouTubers - both about the platform itself (often called the 'sleeping giant' in B2B marketing) and about how to build and engage an audience. Ditch the Webinar Dump: B2B Marketing Lessons You Can Learn from YouTubers! Filmed on a commute through the streets of Paris (and featuring my first bus-based interview!), we dive deep into: * Why giving value FIRST is key to YouTube success (and mark ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode, I explore the concept of content marketers acting as the "guardian of the why" within their companies. This episode focuses in on one small part of what I discussed with Nathalie Figuere, Senior Content Marketing Manager at Coderpad, in episode 15. I really believe that us content marketers can play a crucial role in bridging the gap between subject matter experts (SMEs) and the target audience. (Want to see the sights, as well as hear the sounds, on my commute in Strasbourg? Watch the video ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Knowing your audience sounds like table stakes for content marketers, but it's tougher than it sounds. Chances are they think differently to you. They see the world differently. Deeply understanding them, their needs and their pain is a big part of the recipe for great content. To speak about this big topic, I went for a lovely walk with Nathalie Figuière, Senior Content Marketing Manager @ CoderPad, in sunny Montpellier. Tune in to the full episode to learn about how she has approached gaining a deep unders ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Feeling like you're drowning in a sea of different marketing channels? Yeah, me too. Between LinkedIn, TikTok, X, Instagram, the blog, PR and one-upon-a-time 'Clubhouse' (RIP?), it's enough to make even the most seasoned B2B marketer want to throw in the towel. But here's the truth: we don't need to be everywhere, spreading ourselves thin like butter on a million slices of toast. Instead, let's focus on being epic in a few key places, rather than just average everywhere. Remember that time the Barbie movie t ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! B2B companies on social media usually have one think in common - they're BORING! But who said 'business to business' needs to be 'boring to boring'?! Alaric Moras, Group Social Media Manager at Valeo (a leading global automotive parts supply company) is one social media leader doing B2B social differently. What he's doing at Valeo is fun, engaging and light hearted, while still communicating the values of the company and getting their messages across to the people that matter. This was a great interview with ..read more

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this ‘About Last Week’ episode, Joe takes a deep dive on something that was mentioned in last week’s episode with Kavitha Ramamurthy from Kizeo. That episode (it was great btw, if you haven’t already listened to it check it out!) focused on the future of content marketing. With generative AI, cookieless and no-click search coming to shake things up the answer to staying relevant and continuing to see results was clear - create quality content. But how? So often that’s a line we throw out there as content ..read more