Send us a Text Message. Is the value of our work as portrait artists in the medium of print? In the digital file(s)? Or in HOW your clients FEEL when they experience that work day in and day out in their homes and where they choose to display that work? Now, we compound that experience in the materials we use to source and produce that artwork however, Andrew is the head of Fundy, and if you are at all familiar with Fundy you know how powerful the program is in time savings and streamlining your customer's experience with you. A lifelong entrepreneur, he knows the value of every hour entrepr ..read more

Send us a Text Message. Between discovering her pregnancy and the pandemic occurring almost simultaneously, Amanda could exit the wedding space and begin to build her portrait business. The wedding industry taught her alot about valuing her business, her service, and her products which she incorporated into her portraits, especially in her love of her motherhood sessions. She and Cat go through her Motherhood marketing campaign and where she's struggling with her lead generation and discuss her advertising strategy and sales psychology too. So often we want our efforts to have an immediate ROI ..read more

Send us a Text Message. An introvert's introvert, Ivana has learned that she COULD make excuses about not doing what's required for a portrait business owner to become successful: Im an introvert Its scary It cant happen in my town and the list goes on... But she also knows that SHE is responsible for the growth and success she's after for her business & she doesn't let fear stop her. She shows up for networking, is consistent in her organic efforts on social, and employs paid advertising for her campaigns. Ivana had a "successful" business my the overall metrics of her business in 22 an ..read more

Send us a Text Message. Coming from a career as a piano teacher in Texas, and growing her portrait business to full time alongside her very supportive husband, Paula has discovered that having a sustainable foundation is the first step but her growth of that business is in discovering WHO she loves to photograph. Working from her home studio to keep her overhead low her next goal is to purchase a new space (commercial or a second house) to create an epic location with multiple concept opportunities to grow in her craft and the variety she offers for her clients. Where she's been challenged h ..read more

Send us a Text Message. Finding the mirror for your clients and yourself through portraiture is where Bex Wood THRIVES. She's discovered that when she is overly critical, that behavior is mirrored back in her clients' level of confidence during their sessions. This was an aha for her so she created The Moxie Project in her studio to lean into helping her clients discover their truest and most confident self. It didn't come without growth within herself though. She uncovered that her own negative self talk affected how she was able to feel in her own life and now she shares that growth with ev ..read more

Send us a Text Message. On our business journey as portrait artists we will be faced with our own limiting beliefs around what we value. Canadian portrait photographer Aamel Abed shares how coming to the portrait space following a career in IT she sold her work, as many of us do for $60 a session and included everything for her clients. Then hopping on a plane from Canada to Las Vegas for the WPPI tradeshow to see "who these people were that were charging a THOUSAND dollars for their sessions and who they thought they were to charge so much" she discovered her next level of education with The ..read more

Send us a Text Message. "I want to give a gift..." Love Mim's approach in realizing that while she wants to be able to give a gift to the people she photographs and that means she needs to be sustainable and it needs to be worth her time. As much as we love our craft, the second we have created a business, we need to ensure that our infrastructure and sales process generates revenue so that our investment: in gear, wardrobe, education, subscriptions, insurance, and what WE are paid so the love we pour into our clients and our craft is accounted for so we can keep going. What does that requir ..read more

Send us a Text Message. Noel is expanding his offers in his branding and commercial work and already knows that in order to get results that no one else is getting, you have to incorporate what no one else is doing to get the desired results and create work your clients are thrilled to share in their brand and it is showing up in his opportunities with clients in New Orleans and outside of his local community and his show is on the road serving clients in Las Vegas, and California. Coming into the photo space in photo journalism and in survival mode alongside two service industry jobs, he fou ..read more

Send us a Text Message. "I never thought of my work as a business. I was a freelancer..." For generations creatives were taught that you had a side gig to pay you so you can make the work you wanted to make on the side, and that simply isnt the case any longer. From educators like Cat Ford-Coates and Sue Bryce portrait photographers are learning that their work IS valuable. Jana was a street photographer for years and then in 2014 decided she wanted to learn more about studio lighting and dove into a personal project with the transgender community that, by all standards became wildly successfu ..read more

Working with your partner, up-leveling your skills, and nurturing yourself by knowing your own limitations so that you can be at your best to serve your clients and grow your business with Joni Hough. When we come into this space of owning and running a portrait business we often have expectations of ourselves in the name of "savings": we'll do hair and makeup and photograph our clients instead of hiring a professional. Seems innocent enough until the energetic bandwidth of DOING all of the things makes itself known to you and then you discover that it puts a very low ceiling on your capacity ..read more