In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch.  Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through somatic tech ..read more

In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being.  Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching bone dur ..read more

Find Your Niche Expo: Saturday, February 24, 2024  Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: https://www.vagaro.com/cl/18r4k9A~gX9l1OYj1t9C8Sw~OCUnLW57el9qmyik~xc= To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: htt ..read more

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry.   With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance of u ..read more

Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective ap ..read more

What can I do to grow my massage therapy practice? How can I get clients to return? Whether you work in a franchise or own your own massage practice, this episode will give you helpful tips that you can implement in your practice today!  In this episode, Julie is joined by Steve Cartlidge LMT, MTI, CEP to discuss how massage therapists can grow their massage practices by adapting to their surroundings and building relationships with others.  With over 25 years' experience as a Licensed Massage Therapist and over 20 years as a Massage Therapy Instructor with the Texas Depart ..read more

How do you connect with your ideal client? One of the best ways to attract customers you want to work with is by branding your small business in a way that is congruent with the values that are important to you.  In this episode, Julie is joined by Co-Owner of Transformation Station, a Dallas area salon, Maggie Kelly to discuss how to create a business you love through branding.  In this episode, Julie and Maggie discuss:   Why branding should reflect who you are as a person and what you want your company to portray to the world  How you can use your branding to creat ..read more

What is the Trager Approach? Can gentle massage therapy modalities really help your clients? In this episode, Julie is joined by Ruth Bucher to discuss how massage therapists can use the Trager Approach in their sessions to extend their careers and help their clients too.  Ruth Bucher has been a Certified TRAGER Practitioner since 2000, a TRAGER Introductory Workshop Leader since 2014, and TRAGER Tutor since 2020. She is currently training to become a TRAGER Instructor.     In this episode, Julie and Ruth discuss:   What is the Trager Approach  What a Trager ..read more

As massage therapists, many of us are limited in the number of clients we can see in one day. If we work too much, we risk burnout or even worse – injury. So how as a massage therapist can you earn additional income?  In this episode, Julie is joined by Peggy Lamb LMT, BCTMB to discuss how massage therapists can extra money through passive income streams.  Peggy has practiced massage since 1986 and is nationally certified. She currently owns a private massage and movement therapy business, where she practices when she's not teaching. Peggy received her initial training at the Ne ..read more

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave listener ..read more