When it comes to advertising your massage business, I know you think you want to advertise to EVERYONE. Everyone is a potential client, right? Everyone needs massage! Surely all you have to do is let them know you exist then they'll all come flocking in? Unfortunately it doesn't work that way, and you're actually taking the hardest road to building a business if you do things this way. And this is the one BIG mistake all therapists will make at some point - trying to advertise to everyone and trying to persuade anyone within earshot to become a client. WE as therapists know that massage ROCK ..read more

If you've read any of my blogs, social media posts or downloads, or listened to my podcast you'll know that I go on about your superpower and superpower clients a fair bit. But what am I harping on about? What IS a superpower in relation to massage, and how the heck do you use it? When you started out as a massage therapist, and perhaps even now, you probably felt like you were up against a million other therapists who are "better" than you, more experienced than you, or more knowledgeable than you. You probably felt or even still feel you don't have anything other than price to compete on ..read more

I'm seeing a fair few therapists saying that their bookings are declining and they're considering jacking it in to go get a "proper" job. Yet other therapists are saying they are busier than ever and booked out for months! So what's the difference? What's one doing that the other isn't? And if you're in the "bookings are dead" category, what should you be doing to fix it? Some people will say it's all to do with your location - whether you're in an affluent area or not, and while this will have a part to play it does not mean that you can't have a booming massage business if your area is le ..read more

Should you drop your prices due to the economic situation right now? If you watch the news you won't have missed it - There's a lot of buzz about economic downturn, the cost of living increasing, and "no-one having any money" at the moment. It's all pretty depressing and it might be making you feel like you should drop your prices to keep clients coming in. Us therapists are generally kind-hearted souls and you might also be feeling you should do it to help people out. But here's why dropping your prices right now (or at all!) is a bad idea: Read the full transcript here Hey! Guess what? If ..read more

Part 2 of my interview with special guest, Lisa Walker from White Apple Thinking. Lisa is an expert in clarity and confidence for women in business. Find her on Facebook here Or copy/paste https://www.facebook.com/whiteapplethinking And on her website here Or copy/paste: https://whiteapplethinking.co.uk/ You can read the transcript of episode 1 here, but the interview parts 1 & 2 are exclusive to the podcast!  Hey! Guess what? If you're ready to go from "getting by" in your massage business to Totally Rocking It, then I've got something for you - Head over to my website and download ..read more

In Today's episode, we're going to be talking about my #1 tip to double your bookings without spending any more time marketing. To read the full transcript click here The first thing you need to do when you're marketing is  to be attracting a certain type of person - The type of person who is a really good fit for your particular business. Because when you market just to anybody and everybody, you will get not really anybody at all. Or worse, you'll be getting the wrong type of person. And you probably know who I mean by the wrong type of person, they're the type of client who doesn ..read more

How to set clear boundaries and enforce them in your massage business Today we're going to be talking about pushing the boundaries, or rather clients who push *your* boundaries as a massage therapist. Click here to read the transcript of this episode Click here to go to the resources mentioned in this episode Let's face it, there are plenty of people out there who think they're entitled to the moon on a stick and expect you to get it for them too! And it's an unfortunate fact that sometimes, as a business owner you will inevitably encounter these people. It's amazing where they crop up! Som ..read more

Why putting my prices up got me more clients, and why it's time for you to put your prices up too. Click here to read the full transcript of this episode Or copy/paste the link:  https://www.massagerocks.me/why-putting-my-prices-up-got-me-more-clients Click here to see the resources mentioned in this episodehttps://www.massagerocks.me/podcast In today's episode, we're going to be talking about why putting my prices up got me more clients, and why it's time for you to put your prices up too. Now, that's a bold statement. Isn't it? So let me tell you why it's true. Most people when they s ..read more

In today's episode I'm going to tell you about the time I lost a shocking £1200 worth of bookings in one month, what I was doing wrong, and what I did to fix it. Click here to see the resources mentioned in this episode! Episode transcript: A few years back I was getting a lot of new clients booking in, but I started having a lot of trouble with no-shows and cancellations. These were mainly with new clients who were booking through ads I was running. As you can imagine this was hugely frustrating! I'm sure you feel my pain here! When a client doesn't turn up it wastes your time and costs you ..read more