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READ THE COMPLETE JOB DESCRIPTION TILL THE END AND FOLLOW THE PROCESS AS MENTIONED BELOW. Designation: Manager – Marketing Operations Job Type: Full-Time Location: Bangalore Required Skills, Experience and Qualifications 2-5 years of proven track record of performance marketing experience while managing CPA, CPL, ROAS driven paid campaigns on Google Adwords, Facebook/Instagram, LinkedIn, Affiliates  In depth working experience of Google Analytics, E-com set-up, tracking pixel implementation, Google data studio Experience with marketing automation (email drip) tools will be a plus Experie ..read more

READ THE COMPLETE JOB DESCRIPTION TILL THE END AND FOLLOW THE PROCESS AS MENTIONED BELOW. Designation: Manager – Marketing Operations Job Type: Full-Time Location: Pune Required Skills, Experience and Qualifications 2-5 years of proven track record of performance marketing experience while managing CPA, CPL, ROAS driven paid campaigns on Google Adwords, Facebook/Instagram, LinkedIn, Affiliates  In depth working experience of Google Analytics, E-com set-up, tracking pixel implementation, Google data studio Experience with marketing automation (email drip) tools will be a plus Experience u ..read more

  If you wear glasses, you would know Lenskart, an eyewear brand that increase its sales very rapidly with its convenient and affordable offerings.  It was a startup that blew the market to the extent that trends to shop an eyewear changed. While specific figures aren’t always publicly available, Statista reports Lenskart’s revenue from operations reached ₹15 billion (approximately USD 181 million) in the financial year 2022 ([Statista Lenskart Revenue]).  This indicates significant growth, considering their revenue in 2018 was around ₹3 billion (approximately USD 36 million ..read more

What is Sales Funnel Sales Funnel is a visual representation of the journey your potential customers (prospects) take, from simply being aware of your brand to ultimately becoming a paying customer. Understanding Sales Funnel It’s a powerful tool for visualizing the customer journey, from initial awareness to final purchase. Understanding the funnel enables businesses to optimize their marketing and sales efforts, resulting in more conversions and satisfied customers. To understand this, consider a waterfall. People at the top have yet to see your business. As they descend the falls, they lear ..read more

What Is Market Cannibalization? Market Cannibalization means decline in sales that a company faces due to the introduction of some new product that replaces their own old products. It’s like two lemonade stands taking away customers from each other. Understanding Market Cannibalization In business, when a new product becomes popular, it might “steal” sales from an existing product, even if both are from the same company.   Here’s why it matters:   Less overall profit: While you still make sales, the total income might decrease because people choose the newer, often cheaper option.&n ..read more

Introduction Keyword research is an essential component of any successful search engine optimization (SEO) strategy. It involves identifying and analysing keywords related to your business or industry that your target audience is searching for. With the right keywords, you can drive more relevant traffic to your website, increase your search engine ranking, and ultimately, improve your online visibility and customer conversion.   In this comprehensive guide to keyword research for SEO, we will take you through the entire process in just 10 minutes. From understanding your target audience ..read more

  In this article, we will learn about the marketing strategy used by India’s leading E-commerce fashion brand – Myntra. Myntra is a fashion e-commerce powerhouse of India. Acquired by Flipkart, it boasts a vast selection of clothing, footwear, accessories, and beauty products, catering to diverse styles and budgets.  As a user-friendly app, it provides convenience to its users, personalized recommendations, and access to numerous brands. The brand keeps up its competition storing trendy styles, competitive pricing, frequent sales, and hassle-free returns. It brings back customers fo ..read more

Definition First Input Delay(FID) is a metric that measures the time from when a user first shows some interaction with a page (like, a click on the link, tap on a button, or if there is some custom, JavaScript-powered control) to the time when the browser begin processing event handlers in response to that user’s interaction. Source: FID Description Think of it like trying to talk to someone, but there’s a pause before they respond. It’s a small delay, but it can be annoying and make you feel like the website isn’t very responsive.   Here’s the key thing about First Input Delay(FID): I ..read more

Ever since it debuted in 2010, Instagram statistics shows that it has reached more than 2 Billion active users, making it one of the best and most popular social media platforms worldwide. Well If we put this on scale you will be surprised to know that around one-third of the world population use this app each month. If you are someone who is looking for a marketing strategy for Instagram in 2024, it’s very important for you to stay up to date with the latest Instagram trends and stats. Brief about Instagram ———- Launched on October, 2010 Headquarters Menlo Park, California, United States ..read more