School Marketing Insights: SchoolCEO Conversations Season 2 Recap
SchoolCEO: Marketing for School Leaders
by Tyler Vawser, Neel Doshi, Jonah Berger, Kim Lear, Margaret Heffernan, Michael Bush, Joe Sanfelippo, Greg Turchetta, Debbie Critchfield, Aurora Meyer, Karen Eber, Jeffrey Collier, Donald Killingbeck, Andrew McPeak, Julie Lythcott-Haims, Melissa Thompson, Paul Coakley, Howard Fields, Jeff Mayo, Jennifer Hines
1M ago
In Season 2 of the SchoolCEO podcast we have had some of the brightest school leaders tell us about their work, inspiration, and strategies. Along the way, experts in influence, storytelling, culture building, hiring, and more from outside of K-12 have joined in to share additional perspectives.  We’ve curated some of the very best comments and insights on how to build a high performing culture, the best way to reach your community, working with and across different generations, becoming a great leader, and how to hire teachers and staff. These insightful segments come from some of the mo ..read more
Visit website
Dr. Julia Rafal-Baer: Growing and Supporting Women Superintendents
SchoolCEO: Marketing for School Leaders
by Brittany Keil, Tyler Vawser, Dr. Julia Rafal-Baer
2M ago
In this episode, Dr. Rafal-Baer discusses her work in addressing the gender gap in education leadership and various initiatives such as the Forum for Educational Leadership and Women Leading ED,  a national network of women education leaders she founded. She also highlights the importance of supporting current and aspiring education leaders, providing comprehensive project management and implementation support, and creating a powerful network to promote gender equality at the top of education systems. You can learn more about the ILO Group and Dr. Rafal-Baer’s work at https://www.ilogroup ..read more
Visit website
Greg Turchetta: Winning at School Communications
SchoolCEO: Marketing for School Leaders
by Greg Turchetta, Tyler Vawser
3M ago
In this episode of SchoolCEO Conversations, we speak with Greg Turchetta, the Senior Chief Communications Officer for the Richland Two School District in South Carolina. In this conversation, we discuss the importance of storytelling, how every school staff member can contribute to your district’s story, and the power of transparency in schools.   Greg and his team are responsible for district-wide communication, marketing, media relations, and strategic partnership management for the 29,000 student school district. Before he began his K-12 career, Greg spent 4 years as Executive Director ..read more
Visit website
Dr. Paul Coakley: Lessons for School Leaders
SchoolCEO: Marketing for School Leaders
by Dr. Paul Coakley, SchoolCEO Podcast, Tyler Vawser
3M ago
In this episode of SchoolCEO Conversations, we speak with Dr. Paul Coakley, the Superintendent of Multnomah ESD in Oregon. Dr. Coakley has spent a lifetime as an educator and as a school administrator. He shares how he united a community to pass the first successful bond in nearly two decades. He also shares his insights on the importance of leaving a legacy, building a personal brand, and knowing when to transition in your career.  Dr. Coakley discusses topics such as: how to brand yourself effectively to gain community trust, when the right time to pass on the leadership baton is, the i ..read more
Visit website
Dr. Julie Sweetland: Strategic Framing for Schools
SchoolCEO: Marketing for School Leaders
by Julie Sweetland, Tyler Vawser
4M ago
In this episode of SchoolCEO Conversations we speak with Julie Sweetland, a sociolinguist and senior advisor at the Frameworks Institute. She shares how leaders and advocates can use strategic framing and communications to have more productive conversations around complex issues. You’ll learn practical strategies for framing issues, understanding different audiences and viewpoints, avoiding common communications pitfalls, and making conversations with your community more constructive.  Julie Sweetland, Ph.D. (@jsw33ts) serves as a senior advisor at the FrameWorks Institute, a nonprofit or ..read more
Visit website
Jenna Rhodes: Neuroscience and Education
SchoolCEO: Marketing for School Leaders
by Jenna Rhodes, SchoolCEO Podcast, SchoolCEO Magazine
4M ago
When Jenna Rhodes entered the classroom, she admits that she knew more about biology than pedagogy. But as she began her teaching career, she became fascinated how she could become a better teacher, using biology— brain science in particular. Jenna’s quest for understanding led her to NeuroTeach, a book based on the work Glen Whitman and Dr. Ian Kelleher. Jenna was amazed at what she learned— and started a quest to partner with NeuroTeach to bring neuroscience-based teaching to her district in one of Georgia’s most impoverished counties.  In this episode of SchooCEO Conversations, Je ..read more
Visit website
Dr. Philip Lanoue: Big Ideas in Public Education
SchoolCEO: Marketing for School Leaders
by SchoolCEO by Apptegy, Dr. Philip Lanoue
4M ago
Dr. Philip Lanoue has always been interested in the big ideas in public education, and after serving as an educator for over 40 years, he has the experience to back up his ideas. Because of his work as a superintendent in Georgia’s Clarke County School District, Dr. Lanoue was recognized as AASA’s 2015 National Superintendent of the Year. Dr. Lanoue has authored multiple books on public education including The Emerging Work of Today’s Superintendent and Navigating the Unknown in Education. In this episode of SchooCEO Conversations, Dr. Lanoue discusses his experiences as a lifelong educator, h ..read more
Visit website
Dr. Johann Neem: Democracy's Schools
SchoolCEO: Marketing for School Leaders
by Johann Neem, SchoolCEO by Apptegy
4M ago
Nearing the one-year anniversary of the attack on the US Capitol, we explore US public education’s history and its relationship with democracy. Joining us, Dr. Johann N. Neem, the author of Democracy’s Schools: The Rise of Public Education in America, shares insights from his research and how many of the debates today mirror those in the early republic Dr. Johann N. Neem is a professor of history at Western Washington University and an editor for the Journal of the Early Republic. Dr. Neem’s most recent book What's the Point of College? Seeking Purpose in an Age of Reform explores the debates ..read more
Visit website
Kim Lear: Understanding & Decoding Generations
SchoolCEO: Marketing for School Leaders
by Kim Lear, Tyler Vawser, SchoolCEO Podcast
4M ago
Generational researcher Kim Lear re-joins SchoolCEO on the podcast to discuss how you can better understand and communicate with the different generations that make up your school community—from students to teachers to parents to members within the community.. Learn about the key events and cultural shifts that have shaped each generation along with their communication preferences. Join this conversation and learn about: - Understanding the societal events and cultural moods that shape each generation’s values and perspectives (00:06:21) - How baby boomers are aging differently with more vibra ..read more
Visit website
Donna Mazyck: School Nursing as A Foundation of Healthy Schools
SchoolCEO: Marketing for School Leaders
by SchoolCEO by Apptegy, Donna Mazyck
4M ago
The pandemic has shown many school districts how important school nurses are to a successful school district. Despite everyone knowing about school nursing, many educators don’t realize all that school nurses do for students on any given day. In this episode, Donna Mazyck, the Executive Director of the National Association of School Nurses, shares her own experiences as a school nurse and the real impact school nurses have on students. Donna further shares how district leaders can fund school nursing through health care funding instead of education funding. Check out the Healthy Schools Campai ..read more
Visit website

Follow SchoolCEO: Marketing for School Leaders on FeedSpot

Continue with Google
Continue with Apple
OR