In the second episode from the Commerce Collective’s trip to Europe, James Hanscomb, EMEA DSP & Omnichanel Lead, educates us on omnichannel media strategies across the EU. The fragmented retailer ecosystem in Europe means it can be tough to understand where it makes the most sense to invest in the developing retail media networks especially considering the differences in consumer behavior and shopping options throughout the EU (think smaller format grocery stores vs. Walmart and how a media strategy needs to be different based on both physical inventory and retailer capabilities).&nbs ..read more

The Commerce Collective podcast is off to Europe for two special episodes featuring our EU digital commerce experts, and in this episode Mark James, Senior Director EMEA, covers the nuances and strategies for success for brands when looking specifically at Amazon’s place in this regional ecommerce landscape. The EU market is complex and both regulatory and consumer behavior differences must all be considered when determining the level of investment to attach to an Amazon strategy ..read more

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For March 2024 we cover what we’re working on to solve for MFA junk inventory, Google’s offsite retail media capabilities, & retail media from the Wall Street perspective ..read more

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach ..read more

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we discuss how consumer journeys are more complex than ever and are increasingly difficult to measure and target efficiently. Walmart, a true omnichannel retailer, has a unique advantage when it comes to understanding the consumer path to purchase based on their owned touchpoints and full-funnel media capabilities - but how should brands be thinking about their media strategies on Walmart.com knowing that the consumer journey interacts with multiple channels ..read more

The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we talk about advancements in Instacart’s technologies for retailers and how Instacart is empowering retailers to embrace the opportunity of an owned retail media platform - which then opens up the door to growth for advertisers. Be sure to tune into all of our podcast content from Shoptalk ..read more

It wouldn’t be the Commerce Collective podcast if we didn’t bring you a new episode on incrementality in 2024. Incrementality is still a made-up word, but in the year since we last covered incrementality we have decided to rephrase how we think about the concept - shifting away from funny estimation math to a true academic exercise looking at the long-term value of net new to channel customers and how much it costs to acquire these customers utilizing none other than clean room technology. You’ll have to listen in for Gabe Fishbein, VP of Product at Flywheel’s take on the future of incremental ..read more

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For January 2024, Patrick covers Omnicom’s acquisition of Flywheel and what the future of marketing holds, Prime Video officially launching ads, & updates on global marketplaces seeing growth such as Temu ..read more

In this episode, Flywheel's Amber Chen, SVP Strategic Partnerships & Global Account Development, APAC, is back to catch up on key ecommerce topics relating to both China & China’s influence on the West. Head back to our APAC Masterclass to learn more about China’s key marketplaces and listen in here to discuss how China’s marketplaces differ from Amazon in terms of data sharing (think AMC) and how Chinese manufacturers like Shein and Temu have taken the US market by storm ..read more

If you aren’t prepared for the shift from third-party observability to operating within walled gardens when measuring advertising efficiency, you’re falling behind. In this episode, our Chief Technology Officer, Keerat Sharma shares his perspective on the upgrade we’re seeing in how we measure advertising efforts, embracing the walled gardens and utilizing clean rooms to tie marketing efforts more closely to sales. Tune in to learn about how the industry got to this point, how to understand what is happening now, and how to prepare for the future (with the help of Flywheel of course) of the mo ..read more