CPG Trends Foodservice The Forgotten Frontier Melissa Simmerman Director, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real animal cells, with real humane and environmental implications. Like many food innovators, the company plans to introduce its product through foodservice, rather than going direct to consumers. Getting buy-in from chefs is no easy feat. (You better have a goooooood sales pitch to someone holding an 8-inch knife. Also, see The ..read more

As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to disruptive design trends to innovative materials. From time to time, we’ll highlight a new company, product, or innovation that’s changing everything—and on our radar this month is Danimer Scientific and its suite of sustainable packaging solutions. The post Pioneering Sustainable Solutions in CPG Packaging appeared first on Kaleidoscope ..read more

In an era of heightened environmental consciousness, brands grapple with the challenge of wasteful packaging. Explore strategies to align with consumer expectations, from plastic-free materials to transparent storytelling, as brands navigate the complex landscape of sustainability and aim for a better, eco-friendly future. The post The Environmentally Friendly Packaging Strategies Brands Can’t Ignore appeared first on Kaleidoscope ..read more

We’re naturally biased, but it’s no secret that packaging design is an essential aspect of modern branding and marketing. Innovative packaging designs are often the key factor that sets a product apart from its competitors: 72% of American consumers say their purchasing decisions are heavily influenced by the packaging design of the products they buy (or don’t buy). As packaging experts and enthusiasts, we always have an eye out for exciting material and design trends to help our clients’ brands stay relevant. Here are a five to watch right now. The post Sustainable, Premium, and Tech-Driven a ..read more

In a world where water was once just a basic necessity, hydration brands are making waves with innovative strategies and eye-catching designs. From challenging industry norms to embracing sustainable packaging, these brands are redefining the beverage market. Explore the social media tactics, unique formulations, and packaging designs that have propelled these challengers into the spotlight. Are these trends here to stay, or will the traditional giants make a splash? Discover the secrets behind the rise of hydration brands that are not just quenching thirst but leaving an indelible mark on the ..read more

The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I have worked for a range of agencies and clients, and all of them have pushed me to address and adapt to their various business needs. What I’ve observed over the past years is how the design industry has collectively shifted towards lower budgets, faster timing, and agency downsizing. Due to the confluence of these changes, here are the three most significant trends I’ve observed. The post Adapting To What’s Next appeared first on Kaleidoscope ..read more

Explore the profound shift towards sustainability in UK supermarkets, where green initiatives, recycling programs, and eco-conscious shopping practices are shaping a greener future. Learn how British retailers are pioneering change for a more environmentally responsible shopping experience. The post The Path to a Greener Future appeared first on Kaleidoscope ..read more

When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings about); a tube is a simple shape. As brand designers, what can we do differently? Turns out, everything. Design involves trying out all the options. Look at the marketplace…if you want to stand out, you have to be different. Being different is scary. What if consumers don’t like it? How much will it cost? The risks are real. The post Pushing Brand Boundaries: Unconventional Substrates in Design appeared first on Kaleidoscope ..read more

Unveiling the packaging design trends dominating the better-for-you (BFY) market. Dive into the world of white aesthetics, vibrant minimalism, benefit-driven claims, plant-based branding, and consumer-friendly presentations. Explore how these trends shape the packaging landscape for health-conscious consumers. The post Health-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends appeared first on Kaleidoscope ..read more

As consumers continue to adopt this new wave of technology and, in some instances, have been forced to do so with remote schooling and virtual graduation ceremonies, brands (and the designers who support them) will also need to consider these new platforms to connect with their audiences and create brand experiences. The post Buckle Up! appeared first on Kaleidoscope ..read more