Impact Metrics & KPIs (2022) As a BC Benefit Company and Certified B Corp, we conduct our business in a responsible and sustainable manner, promoting various public benefits, as outlined below. Table of Contents Promoting Responsible Consumption Our People Our Community Our Environment Promoting Responsible Consumption At Social Nature, we are committed to and contribute to the UN Sustainable Development Goal of ensuring responsible consumption and production patterns.  We do this by helping grow demand for and supply of natural products. Building consumer demand: We reduc ..read more

The landscape of product trial and review has been significantly transformed over the past few years, with digital solutions playing an increasingly prominent role. Social Nature has emerged as a game-changer in this evolving marketplace, redefining how natural Consumer Packaged Goods (CPG) brands connect with consumers and gain insights. Let’s dive into how Social Nature revolutionizes this space in North America. Table of Contents Pioneering the Shift Toward Digital Product Sampling Data-Driven Insights: The New Goldmine Redefining Consumer Reviews and Ratings A Thriving Community for Ta ..read more

As the trend for natural, organic, and eco-friendly products gains momentum, standing out in this saturated market becomes a more significant challenge. It’s not just about selling a product anymore; it’s about connecting with consumers on a deeper level. Enter consumer insights: your compass in this evolving landscape. They offer clarity on what your audience truly seeks, and with Social Nature, you get a direct channel to these insights. In this guide, we’ll explore how to harness consumer insights for natural brands, ensuring your brand doesn’t just survive but thrives. Table of Contents ..read more

Understanding consumer behavior is paramount in the natural consumer packaged goods (CPG) industry. Brands are continuously seeking insights into their consumers’ needs, preferences, and buying habits. One powerful tool that aids in this pursuit is digital product sampling. Table of Contents Decoding Consumer Preferences with Digital Product Sampling Data-Driven Insights Inform Effective Digital Product Sampling Campaigns Ratings and Reviews: The Feedback Loop for Improving Digital Product Sampling Campaigns The Role of Community in Successful Digital Product Sampling Campaigns Decodin ..read more

The rise of the digital era has introduced exciting new opportunities for natural and better-for-you brands to connect with their target audience. One of the most effective strategies is leveraging digital product sampling. Not only does this approach allow you to reach a broader audience, but it also enables you to engage with consumers in a more personalized and impactful way. Here are ten creative and innovative ways to leverage digital product sampling, many of which you can implement by using Social Nature. Table of Contents Targeted Sampling In-Store Sampling Through Digital Coupons ..read more

New Functionality Will Allow Brands to Drive Customer Acquisition at Key Retail Accounts More Efficiently Today, we’re very excited to announce the launch of our new digital rebate platform – a more efficient way to access our 1M community of better-for-you shoppers so that you can drive more impact at retail. Tune in to hear our founder & CEO share an exciting platform update and watch this 2 min video announcement to learn how our new digital rebate model works for consumers and the benefits for brands! Let’s connect! We’ll show you how to use digital reb ..read more

The CPG landscape is changing rapidly, especially in the natural and organic sectors. Brands increasingly turn to novel approaches like digital product sampling as they seek an edge. Social Nature, a leading product sampling platform, offers a powerful solution for natural brands to build awareness, drive trial, and gain invaluable consumer insights. Continue reading below as we discuss every aspect of Social Nature’s delve into every facet of Social Nature’s product sampling platform and how it can empower your natural brand to soar to new heights. Table of Contents The Gravity of Digital ..read more

In the competitive landscape of CPG marketing, brands must keep pace with the rapidly evolving consumer preferences and shopping behaviors. The growing affinity for natural brands is an increasingly powerful force in this changing terrain. To win at retail, it’s critical to understand and harness the potential of this trend effectively. Here, we provide a guide to CPG shopper marketing, focusing on winning shoppers over with natural brands. Table of Contents The Importance of Winning Shoppers Over with Natural Brands Understanding the Power of Enhanced Consumer Metrics Digital Product Samp ..read more

In the continuously evolving world of retail, staying ahead of trends and consumer preferences is paramount. This is especially true for natural brands catering to a discerning audience that values authenticity and sustainability. As the demand for natural products grows, leveraging detailed retail insights becomes crucial to carve out a competitive edge. Enter Social Nature’s Retail Insights – a goldmine of data and analytics tailored for natural brands looking to lead the future. Table of Contents The Ascendency of Natural Brands Why Retail Insights Matter More Than Ever Unleashing the P ..read more

In the age of e-commerce, retail dynamics have taken a substantial shift. The COVID-19 pandemic unquestionably catalyzed a significant migration towards online shopping; however, it concurrently accentuated the irreplaceable allure of physical in-store experiences. Amidst this evolving landscape, digital product sampling has emerged as a crucial strategy that combines these two worlds, transforming digital visitors into physical store customers. This intriguing synergy between digital sampling and in-store shopping offers a new horizon for brands to explore, paving the way for enriched custo ..read more