This blog will give you an overview and a solid foundation for Revenue Growth Management (RGM). In addition, we will show you how to strategically embed generative AI to drive stronger RGM outcomes. Revenue Growth Management is critical for revenue and profitability growth Let’s start at the beginning. RGM is a cross-functional discipline within the Consumer-Packaged Goods (CPG) industry that uses advanced analytics to identify and analyze how to increase profits and find top-line growth opportunities. In a highly inflationary market that also experiences fast-changing consumer preference ..read more

Over the course of the last decade, digital transformation and omnichannel adoption have enabled direct-to-consumer selling and engagement, creating new buying patterns and routes to market. Consumers are finding new options to satisfy their evolving needs and expectations. These new patterns, accelerated by the uptick in e-commerce during COVID-19, continue to be a growth lever for consumer goods manufacturers. COVID-19 significantly altered consumer and user behavior—heightening online shopping and social media brand engagement. Consumer trends that may have once shifted over months or year ..read more

While all of us experienced incredible disruption in the past year, retailers and brands emerged as one of the frontline heroes that kept us fed and alive. From farm to fork, from source to store—goods and products still had to flow. Meanwhile, the expectations increased, and many of these products were now expected to arrive directly to our doors. Imagine directing the global flow of goods from your living room. Imagine if your manufacturing plants now had to shift to protective gear and sanitizer production in a matter of days. Imagine if your store associates transitioned to online custome ..read more

What do customers want? They want the consumer goods brands they buy and love to deliver a total experience. One that is transparent across the product lifecycle and is personalized at every touchpoint, regardless of whether it’s the ever-demanding business-to-consumer (B2C) realm or the not-so-different-anymore business-to-business (B2B) landscape of consumer packaged goods (CPG) distributors and retailers. According to Gartner® Top Strategic Technology Trends in Consumer Goods Manufacturing for 2023, the top CG technology trends in 2023 focus on customers, technology, and sustainability. Thi ..read more

A year ago, few had heard the term ‘generative AI’, but with the launch of OpenAI’s ChatGPT that all changed very rapidly. Within 64 days of launch, ChatGPT had over 100 million users1 and this interest changed completely the conversations between business teams and their IT counterparts.  It also changed the conversations Microsoft customer-facing teams were having as organizations scrambled to exploit the technology. There are very few customer conversations and major projects where some form of generative AI does not have a part to play.  Microsoft teams have worked hard ..read more

Business leaders are asking us; What can generative AI do for my business? How do I stay in front of the AI-driven tidal wave of evolving business processes? Each line of business worldwide has a team of strategic people who are tasked with “figuring it out.” Marketers are looking at how generative AI can help to maximize ROI by transforming rapidly surmounting and valuable first-party data from reactive, to real-time, to predictive. Generative AI is the great enabler of a predictive marketing strategy. Marketers are asking us how can generative AI: Accelerate time to market Drive marketer ef ..read more

Why are customers loyal to certain brands? The reasons are changing. How can you keep up with these changes and adapt to encourage loyalty from your customers? Let your customers tell you. Analyze your customer data to learn more. Enabling intelligent brands Deliver the future using innovative technology tailored for the consumer goods industry. Get started today Personalized customer experiences The most successful loyalty programs are agile. The ability to quickly respond to change is key to success not only in business overall but also in loyalty programs specifically. Having custome ..read more

We all want to be more sustainable in our day-to-day lives, as consumers and businesses. In fact, I typically consider a new brand or product specifically because of its sustainability practices. And I know I’m not alone. Many of my friends and colleagues share that they like to learn about a brand’s sustainability practices before they buy it for the first time. Being thoughtful about how your company addresses these seven sustainability initiatives can lead to better business, and help you build a brand with purpose. Meeting consumer expectations—better for me, better for the planet We’ve ..read more

The return on investment (ROI) story behind internet of things (IoT) tracking in retail supply chains is compelling—especially for shipments with a high inventory value, cold chains, or when on-time delivery is critical. With specialized IoT sensors, retailers can keep tabs on location and other valuable information like temperature, humidity, and vibration. This real-time insight enables organizations to take corrective action immediately when a supply chain disruption occurs. Potential savings can run into the millions annually. I spoke with Microsoft Azure IoT partners Footmarks, Cognizant ..read more