In today’s fast-paced, omnichannel retail environment, category managers need accessible, real-time data to make informed decisions and drive sustainable growth. At this year’s Category Management Association (CMA) SIMA conference, the power of data-driven insights in the modern retail landscape was a central theme. From keynote presentations on navigating economic trends to breakout sessions on innovative analytics tools – plus an increase in attendance by IT teams – the emphasis on data was clear. That’s because today’s category managers require heightened visibility to navigate unprecedent ..read more

Supply chain efficiency and cost controls are top priorities in CPG earnings discussions as brands combat inflationary pressures and aim to maximize margins. How did 2023 look from the CPG C-suite? And what’s in store for 2024? The most recent set of earnings calls from leaders in the CPG sector reflect a number of common themes, including a general sense of cautious optimism.  Like many of his peers, General Mills CEO Jeff Harmening noted inflation is stabilizing, supply chain disruptions are dissipating, and consumer confidence is improving thanks to wage growth and a strong labor mar ..read more

LUNR Capital serves as a launchpad for CPGs with funding and industry expertise. Combined with Crisp’s retail-time insights, brands have everything they need to accelerate growth. For ambitious CPG brands, there’s no bigger break than expanding into major retailers. But the journey demands cash flow, seamless inventory management, and proven success – especially in today’s competitive landscape. LUNR Capital understands this, providing an early-stage, non-dilutive funding model that helps founders retain control of their company while unlocking continuous growth. That continuous growth requir ..read more

Amid fierce 2023 market conditions, MUSH recorded double-digit growth in retail thanks to Crisp’s real-time insights. From functional fitness fuel to breakfast essential, MUSH reimagines everyday oats for our modern lifestyles. Named one of Mark Cuban’s “favorite Shark Tank companies of all time” and crowned Instacart’s #1 Fastest-Growing Emerging Brand in 2023, MUSH has become a symbol of innovation and market ascension in grocery retail. So how does this breakfast brand start their day? With data, fueling efficiency and growth. Since 2021, MUSH has partnered with Crisp to optimize inventor ..read more

Choosing a 3PL for your CPG? Look beyond trucks and warehouses – EDI capabilities are critical to ensure smooth operations and happy retail partners. The 3PL industry has come a long way in the digital age. Providers now use advanced robotics and driverless vehicles. They train warehouse teams using augmented reality. And they leverage AI for forecasting and planning. So for a CPG supplier looking for a 3PL partner, there’s a lot to consider on top of the usual things like geographic coverage and a reputation for reliability. There’s also EDI to consider. And while it may not have the wow fac ..read more

The new partnership between Crisp and Keen Decision Systems helps CPG marketers understand the impact of full-funnel marketing: what’s working, what’s not, and how to optimize the next marketing dollar. In today’s marketing environment, there are more ways than ever to reach consumers – and measuring the impact of marketing across retailers and ecommerce platforms is more challenging than ever. With so many options comes the need to know if you’re using your media resources wisely at the speed marketers need to make decisions. That’s why Crisp has partnered with Keen to help CPGs measure, pla ..read more

Crisp’s solutions consultant and data rockstar Eliza Miller shares the secret to seamless implementations that unlock retail data across the enterprise. Enterprise CPG organizations generate a wealth of data from retail partners – but harnessing the full value of that data can be a challenge. Managing retail data pipelines internally requires vast resources and valuable insights can get buried under troubleshooting and maintenance demands. Average costs to build and maintain retail data connections can cost enterprise companies from $500k to $3 million annually, depending on their distributio ..read more

In the Luminate Ready series, we’ll deep-dive into key Luminate Charter reports, beginning with tips to ensure your products are Published, Eligible, Available, and Transactible (PEAT) for full omnichannel viability. For Walmart suppliers, crafting an omnichannel strategy is no longer optional, but essential. That’s why Luminate Charter offers a wealth of data available across all sales channels including in-store, pick-up, delivery, and online (Walmart.com). While the data is powerful, data alone is just the beginning. Crisp’s Retail Analytics suite brings the breadth of Charter insights to ..read more

With retail data delivered automatically through Snowflake, Crisp helped Ritual unlock omnichannel success while avoiding the cost and workload of managing data pipelines internally. Born in the 2010s direct-to-consumer boom, Ritual quickly carved a niche with its line of science-backed, women-owned vitamin essentials. But as customer love grew, so did the need for a physical presence. In 2022, Ritual took the leap into retail, starting with Whole Foods and expanding to Target nationwide in 2023. ​​This shift from purely online sales to an omnichannel model called for a robust data solution t ..read more

Discover how Walmart’s Luminate Charter plan is revolutionizing retail data analytics with these five essential reports for suppliers. One of the biggest events in retail in 2023 was the launch of Walmart Luminate, a data platform offering suppliers more visibility and data access than ever before. While Luminate offers two tiers of data subscriptions, the Luminate Charter plan stands out as a powerful tool for data-driven brands, boasting a continuously evolving feed of never-before-seen reports designed to transform supplier strategy. Imagine having a panoramic view of your product’s journ ..read more