In the ever-evolving landscape of CPG, one timeless truth remains: It’s hard. Whether you're launching a new product or expanding your brand, establishing trust and getting off to a good start with your buyers is essential. We thought we’d ask our own client brands that have “been there” and “done that” for advice they’d share with other growing brands pursuing a new launch. So, with that said, here are 9 keys to success – straight from brands who have launched and grown successfully ..read more

Each year, there are always a few new themes that tend to surface from Expo West. This year, as usual, food innovation was evident everywhere (plant-based candies and gummies, anyone?). But if you look beneath the surface of the booth displays and samples, there was another identifiable trend we noticed: a focus on sustainable growth and profitability. In just about every conversation we had, it was apparent that more than ever, brands were exploring ways they could save time, money, and grow profitably.  ..read more

On the road to becoming a $100M brand, Mid-Day Squareshas faced plenty of challenges. Anyone who has followed this buzzy brand on their reality TV-style journey knows.But when the time came to address the growing pains caused by an overwhelm of deductions and lack of visibility into their trade spend and overall growing business, we were honored that theMid-Day Squares team chose Promomash as their partner to solve these challenges and fuel growth towards the big goal.   ..read more

Santa’s elves aren’t the only ones who were working their tails off over the 2023 holidays ..read more

If you’re an emerging CPG brand – especially one that’s introducing a new, innovative product to the market – demos and sampling are essential to driving trial and building brand loyalty. And, COVID notwithstanding, it continues to be the best way to do it for brands trying to make it in retail.  ..read more

With over 30 years of consumer products goods experience with both blue-chip companies and brand-new startups, I have seen many successful new item launches in my lifetime. I have seen what works and why. From that experience, I share below a few key insights here on mistakes commonly made by entrepreneurs when launching their ‘baby’ aka new Natural/Specialty brand ..read more

Over the past 6 years, The Honey Pot Company has experienced exponential growth in retail. Founder Bea Dixon started the company from her kitchen in 2012, and a few short years later the company’s feminine wellness products went from being sold primarily in Whole Foods to expanding into Target, Walmart, CVS, Walgreens, and several other major retailers globally. Dixon also gained attention as one of the first Black women to raise over $1 million in venture capital. While the growth has been amazing, there are of course growing pains that have come along with it, especially when it comes to ..read more

Every now and then you come across partnerships that are so synergistic, you just know they were meant to be. When Promomash and Crisp partnered last year, we knew the impact was going to be big. But one year later, it's truly undeniable. From being recognized with an industry award to providing a real impact on a fast growing group of brands across CPG, we couldn't be more pleased with the progress we've made so far. And the best part is it's only just begun! Here are some highlights from the first 365 days of this groundbreaking partnership, and a sneak peek of what to expect in 2024 ..read more

Winter is coming, but it feels like it’s already been here (economically speaking) for the last 6 months in the CPG industry. Raising money is an essential activity for growing brands. With capital having dried up, some brands have had to pull back on growth plans – and more sadly, others have had to pull out altogether ..read more

This year’s Natural Products Expo West show in Anaheim, California was one for the books. It was clear that, three years after the start of the pandemic, things are now really, REALLY, back to normal (finally ..read more