Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to evolve, how can CPG brands standout? Where should they invest their marketing dollars? How can brands measure the impact of their investment? We cover all this and more in our […] The post The Retail Marketing Strategy Guide for CPG Brands appeared first on Cliffedge Marketing ..read more

The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top retailer, edging out Walmart. Online retail is today’s true driver of growth, with sales on retail media platforms leading the way.  As ad inventory on retailer-owned platforms skyrockets, search engines […] The post How Performance Marketing Leads to Data-Driven Sales For Your CPG Brand appeared first on Cliffedge Marketing ..read more

Do you know the “why” behind your shoppers’ behavior?  If you want your brand to stand out in the minds of consumers, the key is to master the art of user journey mapping. At Cliffedge Marketing, we understand the pivotal role of user journey maps in the CPG industry. These maps are not just cookie-cutter […] The post Unlock the Secrets of Consumer Behavior with User Journey Maps appeared first on Cliffedge Marketing ..read more

There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the question is this: Are you on top of your customer data collection and regularly looking at these trends?  If not, you could be missing exceptional data points that explain how […] The post Everything You Need to Know About Customer Data: Types, Collection and Analysis Strategies appeared first on Cliffedge Marketing ..read more

Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge Marketing, I’ve seen firsthand how authenticity and transparency in content creation can elevate a brand’s appeal, establish trust and drive engagement. This blog kicks off the first part of our […] The post The Importance of Leading with Authenticity in Your Content Strategy appeared first on Cliffedge Marketing ..read more

Your consumers are waiting for you online – is your paid digital media strategy optimized from a platform, design, messaging and budget perspective to find them? Navigating paid media as part of your shopper marketing strategy can be a daunting task for Consumer Packaged Goods (CPG) brands. Without a well-thought-out plan, it’s all too easy […] The post Unlock the Power of Paid Media for CPG and Retail Brands appeared first on Cliffedge Marketing ..read more

The power of social media is undeniable.  The sheer number of active users on these platforms is reason enough to start social media marketing for your grocery or CPG brand. Facebook alone boasts over two billion active users, while Instagram has over one billion each month. Most recently, Tiktok has exploded the growth of short-form […] The post How to Run a Successful Social Media Ad Campaign for CPG Brands appeared first on Cliffedge Marketing ..read more

Crafting a compelling shopper marketing strategy is crucial for any brand aiming for longevity and genuine customer engagement. A well-executed strategy doesn’t merely talk at consumers; it resonates with them, speaks their language and meets their needs. While that may seem like a big ask of any campaign, our experience over the last two decades […] The post The Four Cornerstones of an Effective Shopper Marketing Strategy appeared first on Cliffedge Marketing ..read more

CPG brands often grapple with a crucial question when it comes to retail: “In a sea of similar products, how can consumers be convinced to choose yours?”  The answer lies in effective brand positioning, which serves as the bedrock of a brand’s go-to-market strategy. To help you market your brand effectively, Cliffedge Marketing will reveal […] The post Stand Out In Retail With Strong Brand Positioning appeared first on Cliffedge Marketing ..read more

CPG business owners are constantly sold the next best strategy to capture consumer attention. With changing algorithms and the evolving nature of retail, it can be tempting to fall into the trap of shiny-object-syndrome. However, oftentimes when it comes to consumer engagement, the fundamentals of shopper marketing make the biggest impact. With 22 years of […] The post Improve Consumer Engagement with the KISS Method (Keep It Stupid Simple) appeared first on Cliffedge Marketing ..read more