In 2022, the US CPG (consumer packaged goods) sector spent $8.5 billion advertising its products. This number is no surprise considering the highly competitive nature of the market. The right marketing strategy can help a CPG company stand out in a sea of competitors. To understand what that strategy should encompass, you need to understand current trends, the challenges you'll face, and the five keys to a winning strategy. Let's get started ..read more

The CPG food and confectionery sectors are navigating a period of significant transformation driven by evolving consumer preferences, economic shifts, and technological advancements. Delve into the pivotal trends shaping the US and European markets and leverage our suggestions and actionable insights to thrive amidst the competition. CLICK HERE TO DOWNLOAD THE INFOGRAPHIC ..read more

As global concerns about health and hygiene evolve, the home cleaning industry is experiencing significant changes. The pandemic prompted a major pendulum swing in our cleaning habits, during which time harsh chemicals perfumed our interiors and we liberally sprayed packages and surfaces with disinfectant.  ..read more

Promotions reward your customers for their engagement and loyalty, and the benefits are well-known. 84% of consumers say they’re more likely to stick to brands that offer a loyalty program, and strategies like receipt marketing have a proven return on investment (ROI) for businesses. But with every well-intentioned promotion, there's an opportunity for exploitation ..read more

We’re happy to have been featured on the Leaders & Innovators Podcast with Ajay Aggarwal where Tom Burgess talks Retail Media Networks, his entrepreneurial career and how he launched Snipp's Payments Media Network ..read more

In the ever-evolving Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG) industry, change is not just expected--it's become the norm. According to Nielsen IQ, 64% of global consumers are actively transforming the marketplace, updating their preferences and lifestyles with increasing speed. In the US, inflation is a significant factor, leading consumers towards promotions and motivating CPG / FMCG brands to develop innovative strategies to differentiate themselves. Across the Atlantic, in Europe, economic ups and downs are driving consumers towards cost-effective options like pri ..read more

The cosmetics industry is seeing a renaissance, as consumers adjust to a hybrid work-life existence in this post-pandemic era, but don’t expect makeup buying habits to return to what they were. Aligning with the convenience of fast, low-maintenance looks adopted during the past couple of years, flexible and low-key beauty lifestyles are gaining prominence ..read more

What is OCR (optical character recognition)? OCR recognizes letters and numbers within a digital image (such as a PDF, scanned document, or photo) and ‘reads’ the image to produce editable and searchable text. It’stechnology that has been around for a long time, with origins that go back to telegraphy over 100 years ago.  ..read more

The  Fast-Moving Consumer Goods industry (FMCG) is how Europe, the Middle East, and Asia often refer to what the US calls the consumer-packaged goods industry (CPG). The Fast-Moving Consumer Goods industry refers to products consumed or replaced regularly with examples including perishables such as food and beverages, cleaning supplies, over-the-counter medicines, makeup, personal care products, and pet foods.  ..read more

The consumer-packaged goods (CPG) industry stands at a critical juncture in consumer preferences and global market dynamics, grappling with the evolving tastes and ethos of an increasingly discerning consumer base.  ..read more