An emerging brand is a smaller company experiencing high growth that is gaining market share and recognition.  Although there are many benefits to being an emerging brand there are also unique challenges compared to those faced by the big players in the industry ..read more

With the end of Q1 upon us, it is time to start making Annual Operating Plan (AOP) preparations. We know it feels like you just finished 2023, and although detailed AOP planning doesn't typically begin for months, it's important to start to lay the groundwork now. Acting at this time will prepare your company to effectively manage its direction and operating plan for the next year. It is an opportunity to set up processes, establish strategic objectives and break them down into practical strategies and necessary resources for different teams. (Note: team by team responsibilities vary widely a ..read more

CPG Manufacturers are looking for options to drive revenue growth management with greater efficiency. As the number of channels consumers can shop from and engage with is continuously increasing, you might be facing more pressure than ever to take these channels into account to maintain profit margins and improve trade spending. You need the right partnership and vendor to allow you to systematically manage, adjust, and optimize your promotions, as well as manage the entire planning, execution, and reconciliation cycle.  ..read more

Can You Answer Three Trade Spend Questions? It’s the end of the month and you need volume…lower the price.  It’s the start of the month and you need profit…raise the price.  In the beverage business, these types of scenarios can be monthly occurrences ..read more

Every decision is crucial in the consumer goods sector, especially in trade promotion strategies. For consumer packaged goods (CPG) manufacturers, managing trade promotions is challenging and risky. A single error can lead to substantial revenue and profit losses ..read more

Today, there is a piece of software designed to help you with any problems you may have. ‘Help’ is the keyword here. The philosophy of “HELP” emerges not as something new but as a formalized way to describe what CPGvision has done since 2012. This article explains how we approach, maintain, and grow our relationships with our prospects and customers.  ..read more

Recently, there has been a lot of discussion about the differences between tools and solutions in the context of business and technology, focusing more specifically on the value that solutions provide. The idea is that tools don’t do anything on their own. Buying a hammer doesn’t make you a contractor; it makes you a person with a hammer.   ..read more

In a world where inflation is a major concern, consumer packaged goods (CPG) brands must adjust their pricing strategies to keep up with changing consumer behavior and market trends. It's crucial for these companies to have flexible and quick-to-adapt pricing methods, especially when the economy is unstable.  ..read more

Trade promotions are key to your consumer packaged goods (CPG) success and revenue growth. However, planning and executing these promotions isn’t easy and requires a clear understanding of current trends and consumer behavior. This is where scenario planning becomes crucial ..read more

The consumer packaged goods (CPG) industry remains highly competitive, with companies continually seeking the best ways to gain an edge over their competitors. An estimated $500 billion is spent globally on CPG trade promotions annually (some estimates go as high as $1 trillion), yet a significant portion of this expenditure yields virtually no results. Consequently, trade promotion spending continues to be a key area that consumer goods companies target for improvement ..read more