ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry on Feedspot

Dove’s stand against AI in beauty: Championing authenticity in advertising

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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2w ago

Dove, in its 20th year of championing Real Beauty, has pledged against using artificial intelligence (AI) to represent women in its advertising, calling AI a major threat to portraying authenticity ..read more

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Henkel launches ‘Climate Connect’ programme to drive supplier decarbonisation

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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2w ago

Henkel introduces “Climate Connect,” an engagement programme targeting its global network of packaging, traded goods, and raw material suppliers ..read more

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Gen Z’s shift to social media search challenges Google’s dominance

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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2w ago

Gen Z’s reliance on social media as a search engine marks a significant departure from millennial behaviour, impacting Google’s dominance and advertising revenue ..read more

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Del Monte Foods highlights ESG progress and sustainable packaging initiatives

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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2w ago

Del Monte Foods showcases its Environmental, Social, and Governance (ESG) strides, emphasising sustainable packaging efforts in its 2023 report ..read more

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Yeti unveils flagship NYC store, emphasising DTC strategy amid growing outdoor market

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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2w ago

Yeti expands its retail footprint with the inauguration of its flagship New York City store, boasting a spacious two-story layout spanning 6,614 square feet ..read more

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Revolutionising packaging: Mars, Inc.’s digital-first approach

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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1M ago

Mars, Inc., the parent company of renowned brands like M&M’s and Snickers, is revolutionising its packaging approach by harnessing simulation technology for virtual testing and prototyping ..read more

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Nicki Minaj launches Pink Friday Nails: Revolutionising press-on nails with customisation

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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1M ago

Nicki Minaj has introduced Pink Friday Nails alongside her Pink Friday 2 world tour, offering customisable press-on nails in various shapes and lengths, priced between $19.99 and $24.99 ..read more

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March madness ‘Zero Right Bracket Challenge’ with Allen Iverson & Pepsi

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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1M ago

Pepsi Zero Sugar and DraftKings have launched the ‘AI Can Do That?’ campaign, featuring basketball legend Allen Iverson, urging fans to embrace unpredictability during March Madness ..read more

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Unilever’s ambitious climate transition plan: Prioritising supplier emissions cuts for net-zero by 2039

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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1M ago

Unilever unveils a robust climate transition plan aiming for net-zero by 2039, prioritising emissions cuts from suppliers ..read more

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Easter spending expected to reach $22.4 Billion: NRF survey highlights consumer trends and traditions

ConsumerGeniuses Blog - Curated News and Digital Insights for the Consumer Good Industry

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1M ago

Consumer spending for Easter is projected to hit $22.4 billion, the second-highest figure in the National Retail Federation’s annual survey, slightly trailing last year’s record-setting $24 billion ..read more

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