Brian, Russ, (and newly minted) Jeff discuss their experience at MAKA's first Expo West. Have they told you MAKA was awarded Best New Beverage of 2023? Yeah we thought so, don't be afraid to tell them to shut up about it! Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war sto ..read more

Brian & Russ talk about preparing for Expo West, the company's expo strategy, and winning the NEXTY Award for Best New Beverage of 2023! The team is joined by a special guest, Jeff Maher, who was recently hired at MAKA as its SVP of Sales. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast f ..read more

Brian & Russ talk about preparing to launch nationwide in Sprouts Farmers Market, as well as provide important updates on being selected as an Expo West NEXTY finalist for Best New Beverage of 2023, hiring Jeff Maher as SVP of Sales, and setting up for two distributor selling shows in Orlando and Nashville.  Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepre ..read more

In this episode Brian & Russ discuss in-store (and out-of-store) sampling best practices, plus an update on a new investor... here's a hint "shots, shots, shots, everybody!" and he means wheatgrass shots by the way! Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stori ..read more

Brian & Russ recap MAKA's 2022 and then dive into their experience at the company's first trade selling show.  Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance ..read more

Brian & Russ talk about MAKA's go to market strategy and some of their experiences along the way. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance ..read more

Brian & Russ hit the spiked egg nog hard and early, but to your benefit they are chattier than usual,  breaking down their pitch deck and discussing how to effectively use various decks depending on your target audience.  Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what ..read more

Brian & Russ discuss the differences between markup & margin and the importance of making sure you're using sound supply chain assumptions so your product is priced appropriately on shelf and online.  Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, no ..read more

Brian & Russ review the pros & cons of various food & beverage manufacturing approaches and discuss why MāKā settled on co-manufacturing. Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance ..read more

Brian & Russ talk about how they created product prototypes and how the prototypes were used to pitch initial retailers, investors, and customers.  Follow the podcast at: Making MAKA Website Making MAKA Instagram Making MAKA Facebook Making MAKA Youtube Follow the Brand at: MAKA Website MAKA InstagramMAKA Facebook MAKA Linkedin Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance ..read more