In this episode, I am joined by Olivier Mangez, Digital Data Content Manager for Carrefour Belgium, Bertrand Carnier, eCommerce Manager for Spadel and Danny van der Heijden NIQ Brandbank’s Head of Suppliers for the Benelux region, to discuss the challenges facing brands and retailers in the modern day multichannel minefield. We discuss the key challenges faced by both the shoppers and the retail industry how best to streamline your Omnichannel content to power the product lifecycle, how you can embrace the necessity for change, and what actions can be taken. We talk through ..read more

In this first episode of a brand new season of Digital Exposed we ask the question 'Has the Cost of living killed the focus on sustainability? Our expert panel discuss their individual perspectives on global sustainability and how the cost of living landscape has been impacted. We share important insights into what matters to global shoppers right now and actions that the global FMCG industry can take to help strategise and succeed over the cost of living versus sustainability battle.   In this episode we're joined by Alice Rackley, CEO and Founder of Polytag www.polytag.co.uk ..read more

In this episode of Digital Exposed we investigate what the 2022 shopper looks like as we enter the third year of the pandemic.  Cautious confidence is slowly returning, but uncertainty is still influencing mindsets and purchasing decisions. meaning brands and retailers are now facing vastly different shoppers with changing needs and new ways they want to shop.  We look at the journey from uncertainty to opportunity for shoppers, brands, and retailers - sharing insights from NielsenIQ’s recent research into how COVID 19 has impacted the shoppers’ outlook and what the priorities, expec ..read more

In this episode, we investigate why today's eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get.   We ask Is there enough opportunity for shoppers to shop? Are brands and retailers really on the right path to digital success?  The impact of Covid 19 has brought about a recalibration for today’s online shoppers – the things that are important to them now have changed significantly, escalated by the pandemic. As a result, some very deliberate purchasing decisions are now being made onlin ..read more

This is Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector. In each episode, we talk with leading industry experts, insight leaders, brands and retailers from around the world and discuss the important, topics, news and challenges faced and - how best to navigate business successfully in the ever-changing world of digital commerce.          ..read more