In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager. We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention. We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'. Tune in for an insightful discussion on app growth and gaming nostalgia. ? Chapters ?  [00:00:00] Introduction [00:01:10] Retention and improving app growth. [00:10:01] SoundCl ..read more

Brands need to think about their influencer strategy like a basketball team ?. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs. You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche. Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout ..read more

In this episode, we're talking about the launch of the new social app called ID by Amo. And why every growth marketer should pay attention right now!   ? Useful links ? ? Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ ? Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ ? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust ? Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network ?❤️ --- Send in a voice message: https://podcasters.s ..read more

We're launching a 2nd shorter weekly episode, for you thirsty marketers. A deep dive into marketing and growth tactics from smart businesses of any size, starting with Starbucks. For all of you #PSL and Eggnog latte lovers out there! In this episode, we're covering some marketing tactics Starbucks is using to get you hooked, feel in-store emotions, and spend more money. This is how Starbucks became an $80B business.   ? Useful links ? ? Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ ? Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ ? Follow us on Youtube: https://www ..read more

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes. Chapters ?  [00:00:00] Introduction [00:03:24] We tried LinkedIn auto DMs [00:09:48] Differentiation for businesses. [00:13:4 ..read more

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure. Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform. Challenges in Freelancing: We t ..read more

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New Year y'all, we missed you. ? In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting business ideas that will make you want to quit your job. We explore various rabbit holes and empower listeners with inspiring ideas for the new year. So grab a drink (maybe a Negroni) and join us for a lively ..read more

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics and marketing. ? -------------------- Follow Yoann and Jake on Linkedin: ? Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠ ? Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy ..read more

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive. ? Chapters ?  0:00 Intro. 5:25 How GrowthMentor started? 7:55 Product market fit. 11:02 Onboarding mentors during the sales process. 14:33 Gamifying mentor ranks. 19:22 A leader in the weeds. 23:03 Mentoring and problem-solving. 26:42 Channel prioritization and PPC. 28:07 Mentors booking calls with mentors. 31:27 Mentors: Full-time or Freelanc ..read more

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one! ? Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies. I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. We had an amazing discussion with a special guest who shared some incredible insights and advice.   ? Useful links ? ? Jide's Linkedin: https://www.linkedin.com/in/jide-maduako-7832a3b5/ ? Podcast ..read more