In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters ?  [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationsh ..read more

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights. Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand buildin ..read more

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters ?  [00:00:00] Intro [00:06:38] Climate-focused podcast. [00:09:34] Flexible working. [00:13:13] Social media algorithm changes. [00:18:05] Marketplaces growth and supply side challenges. [00:21:27] Webinars as lead magnets. [00:27:25] Selecting ideal clients for Flexa. [00:29 ..read more

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters ?  [00:00:00] Intro [00:01:06] AI photo editing technology. [00:03:57] Pumping out cr ..read more

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts. Chapters ?  [00:00:00] Intro [00:01:36] Marketing return at fintech events. [00:05:15] Face-to-face interactions at events. [00:10:28] Multi-touch marketing strategi ..read more

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry. Chapters ?  [00:00:00] Intro [00:00:20] Crazy marketing job descriptions. [00:03:50] Lead magnets and SEO insights. [00:09:16] QR code mishap ..read more

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings. Tune in for insightful discussions and interesting insights! Chapters ?  [00:00:00] Intro [00:00:34] The challenge of awareness. [00:07:11] Th ..read more

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters ?  [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation Technology. [00:11:23] Learning through AI advancements. [00:18:00] AI website behavior monitoring. [00 ..read more

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters ?  [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18 ..read more

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters ?  [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Build ..read more