In a competitive landscape, SEO is key to getting your business noticed by consumers. While many trends may come and go, SEO is one of the prominent digital marketing activities that has stayed because of its ability to generate positive returns. Each day, Google processes 8.5 billion searches online. Businesses that don’t capitalise on these numbers are losing out on potential customers who could go to their competitors instead. But what is SEO? And how is it essential to your business? Let’s explore more in this article. What is SEO? SEO, or Search Engine Optimisation, is the process o ..read more

In today’s digital age, ensuring the security of your WordPress website is highly critical. Identifying WordPress Vulnerabilities happens all the time. Day by day, new vulnerabilities are discovered within plugins, themes and even foundation of WordPress itself. Such vulnerabilities serve as open gateways for hackers who then use them for their malicious intentions on your site like redirecting your traffic to another website, harvesting personal information etc. For example, consider the recent Layer Slider plugin revelation. This exposed an SQL injection vulnerability which could have pe ..read more

Businesses currently using Google’s website builder will have to rebuild their site on another platform. This follows Google’s announcement that it’s shutting down websites made through its business profiles. According to Google, this planned shutdown will begin in March 2024 – but what does this mean for your business? If you have a website made with Google Business Profiles, customers who visit your site will be redirected to your Business Profile on Google until the 10th of June. Any customers who visit your website after June will encounter a “page not found” error. Google website shu ..read more

What is Digital Branding? As a digital nomad involved in IT for many years, my take on digital branding is that it is the process of creating valued electronic assets to establish a digital brand or online brand identity. The crucial element of digital branding is the interconnection and the process of content sharing between these assets, ensuring alignment with how algorithms interpret your website. Digital branding may encompass your website, social media profiles, online or digital ads, content marketing, and more concerning Search Engine Optimization. What is digital marketing? With ..read more

Summary: Fake Instagram followers can hurt your brand. Your marketing budget is better spent on online and offline advertisements than buying Instagram followers. New Zealand has over 2.2 million Instagram users, accounting for 57.6% of the country’s population. This figure alone makes it highly enticing for businesses to build a prominent presence on the platform. One of the biggest (and controversial) questions I get asked as a digital marketer is this: Should I buy Instagram followers?  Brands and online personalities have two ways of growing their follower count online: organicall ..read more

The world’s biggest social media platform has turned 20 years old. As a Harvard sophomore, Mark Zuckerberg first released a program called Facebook in February of 2004. I was in Auckland, and over the next years, Facebook news and possibilities for business, started to bubble to the surface. Some of the first clients I supported were in 2007 and 2008. But back then, I was one of the only businesses doing this as many still grappled with the concepts and opportunities these platforms provided. Over the next years, that program would then launch a company that would capture more than 3 billi ..read more

Hello, lovely people of the online realm! It’s Cathy Mellett from Net Branding New Zealand, bringing you some exciting news about how you can transform your Facebook experience into a true masterpiece. Imagine your main profile not just as a digital diary but as a canvas for your creative journey. Buckle up as we explore the wonders of professional mode for profiles on Facebook ! Activating professional mode for profiles on Facebook When you activate professional mode, it’s like unlocking a treasure trove of tools, safety features, and monetization magic. Your profile becomes the stage w ..read more

Passion and Expertise – Is what drives our focus on your business. We are the chosen digital growth and visibility improvement advisors for many business. Unleashing the Power of Passion and Expertise in the Digital Landscape Hey there, fellow business and digital enthusiasts! Today, I want to take you on a journey to discover the driving force behind our work in the ever-evolving world of digital marketing. Our Net Branding Difference lies in the perfect blend of passion and expertise, which fuels our desire to help you conquer the online realm like never before. Imagine this: You have ..read more

Introducing “Your Website, Our Priority: Premium WordPress Hosting”. We understand the need of today’s businesses for a reliable and fast website hosting solution – but we also know that it can be difficult to find premium services without having to blow the budget. Fortunately, you now have access to options that will let you get your website online quickly without breaking the bank! We also include modern WordPress hosting plans that focus on global speed and cutting-edge security measures – as well as a range of managed cloud servers designed to help boost your performance easily and af ..read more

This digital document will allow you to consider what you need to do to expand on your digital assets. It covers: 1. Customer 2. Content 3. Community 4. Convenience 5. Conversion Look at your competition, get some inspiration and then set a plan in place. If you have any questions, please don’t hesitate to reach out to the digital marketing team at Net Branding. GET IN TOUCH! The post Digital marketing for success. What are our 5 C’s. Below you will find an infographic for your use. appeared first on Net Branding Limited - SEO Services, Digital and Social Media Marketing, Websites an ..read more