Technology and trends are constantly reshaping the quick service restaurant industry. With the fast-paced world of today’s tech, it can be head spinning trying to keep up with all of it. However, keeping up with trends and innovations that are coming down the pipeline can help you and your business stay ahead of the curve.  Rest assured, QSRSoft is on top of those trends and innovations! We provide cutting-edge solutions that anticipate and integrate emerging trends and innovations in QSR technology. This helps empower restaurants to stay ahead of the curve.  While you can rely on ou ..read more

The national chain has a huge social media presence. So you may be thinking, “Why would my franchise restaurant need a social media presence too?” It might seem redundant to have your own social media presence for a local location, but there are actually benefits for your business. Why? It Builds Local Brand Awareness! Brand awareness is a big thing. While the chain may have national awareness, it’s important to understand that your customers know local restaurants are franchises. Today’s customers are savvy! Building local brand awareness is a benefit of having your own social media presence ..read more

Employee retention has always been a challenge in the quick service restaurant industry. It might not seem like a big deal because you often find other workers to replace those that you lost. However, employee turnover is costly for quick service restaurants and it can lead to customer dissatisfaction.  Why Employee Retention is a Challenge So why is employee retention so challenging for the quick service industry? There are a few explanations, but one of the most common reasons is that quick service restaurants offer low wages and few advancement opportunities. This can lead to a higher ..read more

Generation Z, born between 1997 and 2012, is known as the “digital natives.” They were the first generation to grow up with the Internet as a part of their daily life. They are also the most ethnically diverse generation to date and will soon become the largest cohort of consumers.  And just like every generation before them, what happens during their youth has defined their behaviors and values. So what are their behaviors and values? And how can you market to and communicate with them more effectively? Let’s dive into that very topic. What is Unique About Gen Z? Gen Z is known for being ..read more

The big elephant in the room right now is data. You’ve probably heard that you should care, but it’s not always the most fun, or sexy, topic to focus on. There are plenty of other interesting things to focus on in your business besides data – that is, until you need the data to operate better.  The reality is that in today’s world, leveraging data is vital. Any solid business advice has been teaching you to operate this way, by using facts, not feelings, to grow your restaurant. But, for many years, organizing and gathering said data was difficult and had to be done manually. The good new ..read more

Everywhere you look, AI is making its way into our lives and that’s never been more true than in the restaurant industry. AI for restaurants is quickly transforming operations like quick-serve restaurants into more efficient and convenient experiences both for internal teams as well as the customer experience. Ultimately, AI is making the quick-serve industry more efficient and streamlined, and it’s pretty exciting to see how it’s changing the game.  Customers are becoming more and more demanding thanks to technology that has sped up the experience across the board. This means that if you ..read more

Running a quick service restaurant means dealing with a lot of moving parts day to day including sales, inventory, managing your team, and marketing. But running your quick service restaurant should be about more than just making it through the day’s list of to-dos and making ends meet when it comes to paying the bills. We know you want to thrive, stand out, and succeed.  So what does it take to thrive in the quick service restaurant industry? It’s harder than ever to stand out from the crowd these days. Saving time on mundane tasks can help you focus on those bigger issues, like getting ..read more

Millennials are a key consumer group for quick service restaurants to target. This generation, born between the early 1980s and the late 1990s, often makes the headlines or are joked about for their love of avocado toast and fancy coffees.  But just in case you didn’t know, this group of 30 to early 40-year-olds are one of the biggest driving forces behind the booming food delivery business. This generation is here for convenience, authenticity, and a unique and personal food experience.  So how do you encourage this tech and food-savvy generation to purchase a meal from your quick s ..read more

After the rush of the holiday season, things tend to slow down at quick service restaurants for a bit in January. This is an ideal time to implement some changes and work toward new goals for the new year! Here are five goal ideas for you to consider to help you improve your quick service restaurant for the coming year. 1 | Get More Organized Getting better organized is one of the best ways to bring an improvement to all aspects of your business. It can help you manage the flow of customers, communicate with employees better, improve financial reporting, and so much more. Better organization c ..read more

Each generation is unique and responds differently to various communication styles. In order to reach your entire target demographic successfully, it’s important to use generational marketing tactics that speak to each generation in a way that will motivate them to visit your quick service restaurant again and again.  Last time we looked at Baby Boomers. Today, we are focusing on the motivations and habits of Generation X, giving you tips to help communicate more effectively with them.  Key Characteristics of Gen X Generation X is referred to as a sandwich generation because they are ..read more