With a heavy price tag for only 30 to 60 seconds of air time, advertising during the Super Bowl is an investment that needs to pay off for brands. But, what better way for Dunkin’ – one of the largest coffee and donut shop chains in the world – to get in front of millions […] The post Dunkin’: Super Bowl ads with A-List star power pay off appeared first on Harris Poll ..read more

Core Menu Items Get an Upgrade A look at McDonald’s 2023 Burger Glow Up To illustrate the value of brand tracking, we evaluated the impact of McDonald’s April announcement that they would be upgrading the quality of their famed burgers. How did McDonald’s burger upgrades impact consumers’ perception of the fast-food giant? Download our case […] The post McDonald’s Case Study appeared first on Harris Poll ..read more

Witty comebacks, searing jabs, clever roasts…all a day in the life of Wendy’s social media team. A far cry from most corporate marketing strategies, Wendy’s social media accounts have a reputation for quick-witted sass. As their Twitter account states, “We like our tweets the way we like our fries: hot, crispy, and better than anyone […] The post Wendy’s social media accounts are more than sassy…they’re effective appeared first on Harris Poll ..read more

According to a recent Harris Poll survey, young consumers (ages 18-34) order items from quick-service restaurants (i.e., a fast-food or fast casual restaurant such as McDonalds or Chipotle) more often than older consumers (ages 55+). Half (52%) of young consumers order from QSRs at least once a week, and 13% at least once daily. In […] The post What do young consumers think about these 5 popular fast-food chains? appeared first on Harris Poll ..read more

Domino’s, Pizza Hut, Little Caesar’s, Papa John’s…and Marco’s Pizza. While not as widely known as some of America’s pizza heavyweights, Marco’s Pizza is one of the country’s fastest growing pizza brands. Currently, Marco’s Pizza ranks 5th in annual sales among U.S. pizza chains. The quick-service restaurant (QSR) is on-track to reach $1 billion in annual […] The post Marco’s Pizza races for a spot just below the podium appeared first on Harris Poll ..read more

COVID Inspired Redesign: Panera Responds to Consumers’ Changing Habits To illustrate the value of brand tracking, we analyzed the impact of Panera Bread’s 2021 redesign. In this case study, we examine how Panera’s restaurant and logo revamp impacted consumer sentiment towards this popular QSR. How did Panera’s refresh affect their brand equity and consumer sales […] The post Panera Case Study appeared first on Harris Poll ..read more

How much would you pay to get your brand in front of 96.4 million people? In 2021, Chipotle paid $5.5 million for their debut Super Bowl ad “Can a Burrito Change the World.” We argue that it may have been the best $5.5 million they ever spent (although Chipotle’s finance team may disagree.) Undeniably pricey, […] The post The best $5.5 million Chipotle ever spent appeared first on Harris Poll ..read more

Louisiana’s popular fried chicken establishment, Raising Cane’s Chicken Fingers, is taking the country by storm. This popular quick service restaurant already has over 600 locations across 32 states, and they are looking to add an additional 100 locations by the end of 2022. Raising Cane’s (named after the founder’s Labrador Retriever) currently has 52,000 employees […] The post Raising Cane’s Chicken Fingers hits a serious growth spurt appeared first on Harris Poll ..read more

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Chipotle has been a platform power-user for more than two years – and it shows. The QSR brand offers its 1.5 million followers a range of content, including branded TikTok Challenges – trending content that encourages creators put their unique spin on a creative prompt – to boost both the quantity and quality of consumer […] The post Chipotle TikTok Spotlight appeared first on Harris Poll ..read more