In today’s digital age, it’s essential to have a strong online presence. Search engine optimization (SEO) is crucial in driving traffic to your website. With millions of online websites, standing out in search engine results pages (SERPs) can be challenging. This is where Schema Markup comes in. Schema Markup is a type of structured data that helps search engines understand the content of your website. By adding Schema Markup, you can improve your website’s visibility in search engine results pages and enhance your click-through rates (CTR). This article will discuss the benefits and best prac ..read more

Are you looking for ways to boost your digital marketing efforts and increase your site’s conversion rate? Look no further than the psychology of colour theory. Using colour in marketing can influence consumer behaviour, impact perception, and increase sales. Understanding the psychology of colour can help you create more effective conversion rate optimisation strategies, improving your website’s performance and increasing conversions. Colour is vital in any digital marketing strategy, particularly in conversion rate optimisation marketing. The colours used in your marketing materials and webs ..read more

Are you running an online business with an international presence? Do you want to expand your reach and increase website traffic from different regions? If yes, then you need to focus on international SEO. International SEO is a strategy that involves optimising your website content for different countries and languages. With the rise of globalisation and digitalisation, targeting a wider audience has become more important than ever. However, it’s more than just translating your content into different languages, and it’s also about localising your content to cater to the needs and preferences ..read more

The media industry has significantly shifted in recent years, mainly in how consumers watch television. The rise of broadcast video-on-demand (BVOD) platforms has provided viewers access to high-quality content that was once exclusive to traditional linear TV. For brands and agencies, BVOD advertising offers a unique opportunity to reach a new and growing audience. This article will explore the benefits of BVOD advertising for brands and agencies and why it’s becoming essential to any advertising campaign.   What is BVOD? BVOD (Broadcast Video on Demand) refers to streaming TV content, mo ..read more

When improving search engine visibility for a local business, local SEO services are the key to success. A local SEO strategy can help a business to rank higher on local search engine results pages (SERPs) and attract more customers from their target audience.    What is local SEO? Local SEO, or local search engine optimisation, is optimising a website to improve its visibility in search engine results in pages for local searches. This includes optimising a website’s content and structure to target local keywords and building local links to increase the website’s authority in local s ..read more

YouTube advertising can be a great way to reach a large and engaged audience. With over 2 billion monthly active users, YouTube is the world’s second-largest search engine, making it an attractive platform for marketers to advertise. However, with so many other advertisers vying for attention, it’s crucial to ensure your YouTube advertising efforts are practical.    What is Youtube Advertising? YouTube advertising via Google Ads account is a method of promoting your video content on your YouTube channel or in search results to maximise user reach. This could include your video playi ..read more

Websites that lack meta tags are passing up a significant opportunity to rank higher in search results. This article will teach you how to add tags to your website and SEO’s most important meta tags. Meta tags are code snippets that tell search engines important information about your website, such as how to display it in search results. They also instruct web browsers on how to present it to visitors. Meta tags are present on every web page but only appear in the HTML code.   What are Meta Tags? Meta tags are text snippets describing a page’s content; meta tags do not appear on the page ..read more

For busy social marketers, a social media content calendar is a lifesaver. Creating and posting content on the fly is challenging, and you’re more prone to typos, tone issues, and other errors. Creating a social media calendar ahead of time is much more efficient, and you’ll have more time to create, tweak, proofread, and schedule posts this way. Social media content calendars do more than make your workday more manageable, they also make it simple to plan a compelling content mix and the time your posts reach the most significant number of people.   What Is a Social Media Calendar? A so ..read more

Website popups have become a common feature of the online landscape, with companies using them to collect leads, promote products, and increase conversions. However, great power comes with great responsibility. A pop up that could be better timed, relevant, and challenging to close can quickly turn users away and harm the website’s reputation. To get the most out of website popups, adhere to best practices that prioritise the user experience and ensure pop ups are effective.   What are Website Popups? A website popup is a graphical user interface (GUI) element that appears on top of a we ..read more

Are you using GA4 on your website? If not, you’re missing out on some great features! GA4 is the new version of Google’s analytics software, offering many improvements over universal Analytics. In this article, we will discuss some of the critical differences between GA4 and UA and show you how to make the switch.   Why Should You Use Google Analytics 4? The new Google Analytics is precisely that: new and improved. Google Analytics is intended for use with apps and websites, and Google Analytics 4 is the solution if you want actionable insights into who is viewing your content. Here are s ..read more