This is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's Rachel Gilliam talks to Desirée Rogers. Desirée is the first black CEO and Co-Owner of Black Opal Beauty, former CEO of Johnson Publishing Company (creator of Ebony and Jet), and co-owner of Fashion Fair Cosmetics and BLK/OPL. She was also appointed by President Obama as White House Social Secretary, re-positioning the White House as the “People’s House” and implementing innovative events. Rogers offers insights on e ..read more

This is the first episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. This keynote features Lev's CEO Michael Burton and co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey. Scott talks about his journey at ExactTarget from startup to Salesforce acquisition, why the brand and culture was so important, and how he helped to cultivate the culture. He also talks about HighAlpha and their amazing growth this past year ..read more

This is the fifth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like. They discuss third-party cookies, IDFAs, CCPA, and what marketers can do to make sure they are being compliant with these new policies ..read more

This is the second episode of the Innovation Series -- where we will highlight experts from marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink. Movable Ink is a personalized content platform that helps digital marketers create personalized, visual experiences across email, web, and display. They take data and context and turn it into creative that is generated in real time, or at the moment of engagement for the end user. In this episode, Kyle and Mike shar ..read more

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential. Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing ..read more

Hosts Bobby and Cole breakdown the highlights from Salesforce's January 2020 Marketing Cloud updates ..read more

We’re excited to announce the launch of SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty. SubscriberX enables subscription-based companies, particularly in media and entertainment to connect with their customers across the customer lifecycle, drive personalization, and create meaningful customer experiences ..read more

Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include: Datorama Reports: New Fields (Measurements and Dimensions) Real-time Behavioral Engagement for Mobile Apps Salesforce CDP and App Exchange: Partner Apps BU Aware Integration between CDP and Journey Builder Datorama Enhancements for Ecommerce Datorama Budget Allocator New Einstein Innovations for Marketing Cloud ..read more

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference ..read more

Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev’s Technical Specialist Olivia Miller on the show to discuss all things Datorama. Olivia played an active role in Lev recently being named the number one Datorama Partner last year by Salesforce and is here to share her thoughts on this marketer friendly tool. In this podcast they will cover: 1. The functions of Datorama 2. Things to keep in mind when implementing Datorama 3. How Datorama complements and compares to Tableau 4. How the standard Marketing Cloud conne ..read more