Are you tired of high bounce rates and no thumbs up on your hard-earned content marketing? Don’t worry, you’re not alone, most marketers are. In this blog post, I’m going to share some tips and tricks for creating content that’s as tempting as a triple chocolate cheesecake. That is unless you’re lactose intolerant. By following these tips, you’ll improve the chances that you catch your audience’s eye and guide them towards taking those oh-so-desirable actions. So, here we go… Stand out from the crowd A super important word to start with is uniqueness. While generic titles like “10 Tips” or ..read more

So, you’ve recently finished college or uni or decided it’s time for a career change. You’ve spruced up your CV and uploaded it to loads of job boards, had a few calls with recruiters, and maybe you’ve even had an interview or two. However, you’ve still not landed your first role in marketing. Depending on how long you’ve been actively looking, you may be feeling a little disheartened. Ultimately, using this approach can be a bit of a grind. But don’t worry, there is a possible solution. If, like many folks out there, you are spending a lot of social media time scrolling through kitten and p ..read more

So you want to work in Search Engine Optimisation (SEO)? Are you new to the world of SEO and looking to kickstart your career? Well, you’re in luck! In this article, I’m going to talk about some of the basic considerations you can make in order to improve your chances of landing your first role in SEO. So, what’s the secret sauce to landing a job in SEO, you ask? Let me break it down for you step by step. Grasp the basics of SEO Contrary to popular belief, you don’t need to be an SEO master or have a degree to land an entry-level SEO job. What matters most is your passion and attention to det ..read more

Are you passionate about digital marketing? Are you ambitious and driven to deliver above expectations? Do you want to truly make your mark and own your role? Then keep reading…. Overview Role: Digital Marketing Assistant Location: Dudley Salary: up to £20,000 Contract: Office-based (some possible remote for OTJ learning) Working hours: 37.5 hours per week Apprenticeship: Multi-Channel Marketer level 3 Duration: 15 months Additional qualifications: Foundation CIM Certificate   About the employer Our client is passionate about helping small businesses grow using the power of digital. T ..read more

Laying down my cards Okay, so, from the outset, here are my cards. I’m really not a fan of degrees, well, 90% of them anyway. So, this article will be quite biased. However, I myself have a degree, so I have some flesh in the game. Additionally, like 99% of post-graduates, I was lumbered with debt for the privilege of owning a piece of paper that declared that I’d been able to study continuously towards a singular subject which inevitably had little to no bearing on my career trajectory. Animation -> Marketing -> Coaching -> Running an apprenticeship provider… Go figure. Now, I also ..read more

Overview Role: Marketing Assistant Location: Wakefield Salary: up to £16,500 Contract: Office-based, 35 per week Working hours: 9:30 – 17:00 – Mon – Thurs and 9:30 – 15:30 Friday Apprenticeship: Multi-Channel Marketer level 3 Duration: 15 months Additional qualifications: Foundation CIM Certificate   About the employer Our client, a specialist in bridal wear with several locations across the north of England, is seeking a highly motivated and detail-oriented individual with a passion for fashion to join our team. You’ll be joining as a Marketing Assistant on the Multi-Channel Marketer le ..read more

Here’s the situation You’ve just finished college or university. You have a couple of pieces of paper that say you know about XYZ which you list on your applications and CV. You’re applying for dozens of jobs every week and you hear back from 10% of them if you’re lucky. You attend the occasional interview only to be pipped to the post by someone with marginally more experience than you. Sound familiar? Don’t worry, there are thousands of people in your situation. The sad reality is this, your CV is exactly the same as all the other college and university graduates out there. I’m sorry, it’s ..read more

With the increasing number of college leavers, graduates, and retrainers looking at careers in Marketing, it’s no surprise that competition for roles is incredibly fierce. This ultimately makes getting into the field that much harder for those who don’t already possess X number of years of experience or a degree. So, to compensate, you need to ensure that you’re the best soon-to-be marketer that you can be. In this article, we want to discuss the attributes and skills you should have and emphasise in your CV in order to improve your chances of breaking into the field. Before embarking on you ..read more

General overview Role: Market Research Executive: Survey Programmer Location: Remote (One day a month working in London) Salary: £17,000 – £19,000 Contract: 37.5 per week Apprenticeship: Market Research Executive level 4 Duration: 18 months   Company Description Our client is an award-winning, innovative research agency that helps major brands develop their products and communications.  They find out what makes people tick and what drives the decisions they make.  Their difference is all about getting better data and insights from online surveys. The role Our client is looking f ..read more

New to email marketing? If you’re completely new to email marketing and have been living under a rock for years, email marketing is a digital strategy where businesses send commercial messages to a group of people via email. It aims to build relationships, promote products, and drive sales. As with anything we do in marketing, we want to collect and analyse data. So, in this article, we thought we’d wind it right back to basics and discuss some of the common and super important email marketing metrics that every marketer should know. Six of them to be exact. Open rate  Open rate is a cr ..read more