The StoryBrand framework by Donald Miller is based on the idea that customers don’t generally care about your story; they care about their own. Effective marketing positions the customer as the hero and your brand as the guide who helps them succeed. What are 7 elements of the StoryBrand framework? A character (your customer) Who has a problem And meets a guide (your brand) Who gives them a plan And calls them to action That helps them avoid failure And ends in success How do you apply the  StoryBrand framework to your website? Make your customer the hero, not your brand. Focus your cop ..read more

What is a B Corp? B Corps represent a growing movement of companies dedicated to not just being the best in the world, but the best for the world. You may have seen the B Corp organization logo on some of your favorite websites and products, but what does being a Certified B Corp actually mean? These companies have met rigorous standards in considering the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a step beyond the traditional corporate model, which focuses primarily on maximizing shareholder value.  The rise of socially resp ..read more

SEO, or Search Engine Optimization, is the process of optimizing a website to enhance its visibility in the results of queries placed in search engines like Google. This process is crucial for attracting organic traffic and building a better online presence. Enterprise SEO takes this to a larger scale, applying these principles to the vast, complex websites of big organizations. SEO for enterprises differs from traditional SEO in its scope and the size of operations it handles. This approach faces unique challenges such as managing SEO across thousands of pages and aligning it with broader co ..read more

There’s no denying that the 21st century is digital. In 2024 just about everyone and everything has an online presence. With this in mind, it’s imperative for credit unions to harness the power of Search Engine Optimization (SEO) to attract new members, enhance brand visibility, and stay ahead of the competition. As an increasing number of individuals rely on online searches to discover financial institutions, integrating SEO into your credit union growth strategy has become a vital necessity. Importance of Content and SEO for Credit Unions SEO services for credit unions can greatly benefit yo ..read more

Artificial intelligence (AI) is perpetually changing and revolutionizing technology as we know it. This is especially true in the world of search engine optimization (SEO). In today’s digital landscape, SEO has emerged as a critical tool for businesses seeking to enhance their online visibility. By optimizing a website for search engines, like Google, businesses can increase their reach, attract more targeted traffic, and improve their chances of converting casual visitors into loyal customers. Current advancements in AI have made it significantly easier for businesses to optimize their SEO ta ..read more

ShipCalm, is a leading e-commerce 3PL focusing on fulfillment and logistics nationwide. Our companies work together to grow ShipCalm as an industry leader, expand their SEO reach, and generate more sales. We sat down with ShipCalm’s founder, Greg Moser, to inspire future founders as well as other B2B business heads. What inspired you to start ShipCalm? Gosh, a lot led me here. I’ve been in e-commerce for about 20 years, so a long time. In my last business, we built an e-commerce software platform that was mostly sold to mid-market and enterprise companies. At that time, we were solving a lo ..read more

(NextLeft CEO and Manager of Social Impact – John McKusick and Alexa Withrow – visit Helen Woodward Animal Center Therapeutic Riding Horse Sandy.) January 22, 2023 – San Diego, CA – Helen Woodward Animal Center, one of America’s top non-profit animal welfare organizations, is teaming up with NextLeft, a cutting-edge digital marketing agency and one of the fastest-growing private companies in California.   A heart-to-heart meeting between the two company leaders led the marketing firm to offer its services pro bono to increase the Center’s exposure and help save even more li ..read more

Impact Mission We believe in the opportunity and responsibility that business has to be a force for good. At NextLeft, we are committed to scaling great brands while driving environmental and social change. “NextLeft was founded to help drive impact and positive change for ourselves, clients and community. We are a team focused on driving digital marketing success for companies and organization also focused on doing good.” – John McKusick, CEO Helen Woodward Animal Center In 2021, NextLeft partnered with Helen Woodward Animal Center, a non-profit established in 1972 where “people help animal ..read more

The foundation of a good SEO campaign starts with the right tools and technology and the very first piece of technology to consider is a content management system! While it’s true that it is possible to get results using almost any CMS, it tends to be far easier and quicker by picking the right platform. Therefore, the following article aims to outline what features are a must when it comes to picking an SEO friendly CMS as well as the pros and cons of the top 5 content management systems that we see on the market today. Continue below to learn more! Table of Contents Must-Have SEO Features 1 ..read more

Search engine optimization is an ever changing landscape. As algorithms and SERPs change, old SEO tactics that used to provide ranking benefits now simply don’t work anymore or can even actively harm the performance of your website. Therefore, it is important to update tactics as times change and always test theories before using a new tactic or ruling out an old tactic. In the following article, we look to highlight 10 old SEO tactics that should probably be removed from your SEO tool belt. Table of Contents Keyword Stuffing Web 2.0 Submissions Blog & Forum Commenting Article Directories ..read more