How board game maker The Op got 8 million TikTok views last month
Board Game Wire
by Mike Didymus-True
4d ago
In an industry where selling several thousand copies of a game can often be considered a success, getting eight million people to look at your products is something most publishers would bite your hand off to achieve. Board game media and marketing specialist Ray Billings, who has years of experience under her belt with companies including Czech Games Edition and Resonym, told BoardGameWire how her foray into TikTok since joining The Op Games five months ago has led to eye-watering engagement figures for the company – and explains how other publishers should be following suit. In January of th ..read more
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Asmodee shines while owner Embracer Group continues large-scale cost-cutting
Board Game Wire
by Mike Didymus-True
4d ago
Tabletop gaming giant Asmodee’s corporate owner Embracer Group is planning more big divestments, amid its ongoing struggle to pay down huge debt taken on to fund a string of acquisitions in recent years. Embracer admitted in its latest financial report today that it is unlikely to bring its net debt down to its SEK8bn ($760m) target by the end of March, despite shuttering a string of video games studios and projects and cutting more than 1,300 jobs in the past few months. Embracer CEO Lars Wingefors said the company, which owns video game franchises including Tomb Raider, Deus Ex and Borderlan ..read more
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Sustainable tabletop games maker scores second crowdfunding success, raises nearly $1m for new Earthborne Rangers campaign
Board Game Wire
by Mike Didymus-True
6d ago
Earthborne Games, a sustainable manufacturing-focused board game maker run by former Fantasy Flight Games designers and artists, has scored its second crowdfunding success by raising almost $1m for the new printing of co-operative card game Earthborne Rangers. Earthborne was launched in 2020 by former Fantasy Flight head of studio Andrew Navaro, who worked on seminal games including Twilight Imperium 4th Edition, Arkham Horror The Card Game and Marvel Champions. Navaro founded the company on the principle that tabletop games “can and should be manufactured sustainably”, and saw that principle ..read more
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Magic, D&D maker Hasbro lost over $1bn in Q4, predicts WotC revenue decline in 2024
Board Game Wire
by Mike Didymus-True
1w ago
Magic: The Gathering and Dungeons & Dragons owner Hasbro lost more than $1bn in the final quarter of 2023, as huge expenses associated with selling its eOne film and TV business far outweighed growth from its Wizards of the Coast and digital gaming segments. Hasbro suffered a bigger-than-expected drop in its Q4 earnings, with a poor Christmas of toy and games sales also weighing heavily on its results. While Wizards of the Coast and digital gaming saw a revenue bump of 7%, that was massively offset by a 49% decline in its entertainment segment, which includes eOne, and 25% in its consumer ..read more
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Marketing on BGG “has been very much hit or miss, especially lately”: Mindclash Games’ CEO on effective marketing, crowdfunding’s rocky patch and the ‘smoke and mirrors’ of stretch goals
Board Game Wire
by Mike Didymus-True
1w ago
Mindclash Games has made a name for itself as a Kickstarter-focused heavy board games expert since the launch of debut title Trickerion on the crowdfunding service in 2015. Since then the publisher has hauled in almost $6m across a string of successful campaigns, including more than $1.5m alone for its biggest Kickstarter project, 4x space eurogame Voidfall, in 2021. Fresh from two more strong crowdfunding campaigns for Septima and Perseverance, which raised more than $1.7m between them, Mindclash CEO Viktor Peter spoke to BoardGameWire about the company’s changing approach, its recent use of ..read more
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Codenames gets DACH region distribution boost through strengthened Asmodee Germany, HeidelBÄR Games partnership
Board Game Wire
by Mike Didymus-True
2w ago
Asmodee Germany and HeidelBÄR Games have expanded their distribution partnership for Vlaada Chvátil’s Codenames family of games across Germany, Switzerland and Austria. The pair have been in partnership for some time, with Asmodee Germany distributing HeidelBÄR Games including Codenames in the country. HeidelBÄR CEO Heiko Eller-Bilz said, “Asmodee Germany reaches target groups and markets that HeidelBÄR Games has not been able to reach so far. “This cooperation opens up new opportunities for the distribution of distribution of Codenames and strengthens our position in the market.” Asmodee prev ..read more
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Death threats, doxxing and IP deals: Mythic Games’ co-founder on the fallout from its CMON deal, and where it all went wrong for the company
Board Game Wire
by Mike Didymus-True
2w ago
Mythic Games’ fall from one of the most successful crowdfunding-focused board game publishers of all time to one beset by financial woes has been swift. In the 18 months since the company took the unprecedented step of asking Kickstarter backers for more money to complete a project – the $5.6m-crowdfunded Darkest Dungeon board game – Mythic has faced spiralling costs, outsourced the entirety of its remaining workforce and given up on delivering two Kickstarters worth a combined $3.2m, instead selling the IP for those games to CMON. The sale of Hel: The Last Saga and Anastyr’s IPs earlier this ..read more
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Here are the 12 games fighting it out for France’s biggest board gaming awards
Board Game Wire
by Mike Didymus-True
3w ago
Two games based on the life and works of Charles Darwin are in the running for awards in this year’s As d’Or, a prestigious French board gaming prize initially created in 1988. In The Footsteps of Darwin, from publisher Sorry We Are French, is up against Perfect Words and Trio for the general Game of the Year category – which is focused on the best games accessible to the greatest number of people. Contenders for the main prize must be suitable for eight year olds and adults alike, with rules that are easy to grasp. Last year’s winner was tile-placement game Akropolis, while previous victors h ..read more
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Arcane Wonders, Spin Master to publish Marvel comics collecting board game after Tom Vasel recommendation
Board Game Wire
by Mike Didymus-True
3w ago
Arcane Wonders has teamed with toy major Spin Master to publish a board game about collecting Marvel comics, after Dice Tower creator Tom Vasel brought it to them as a recommendation. Comic Book Hunters, which sees up to four players compete to build the best collection of Marvel comic book covers, is set for a release in Fall this year, BoardGameWire can reveal. The game is an English language localisation of 2020’s Comic Hunters, which was originally released by Brazilian board game specialists Bocaneiros Jogos and MeepleBR. Robert Geistlinger, president and COO at Arcane Wonders, told Board ..read more
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Sea Cove Games scraps Gamefound campaign for debut game Carolingi, says platform is “not the right fit”
Board Game Wire
by Mike Didymus-True
3w ago
Sea Cove Games, the new board game publisher launched by the founders of Eggertspiele and Spielworxx, has scrapped its debut crowdfunding campaign on Gamefound two weeks after launch. Carolingi, an area majority bag-builder set in the wake of the death of the Holy Roman Emperor Charlemagne, had a €25,000 goal on Gamefound – but Sea Cove halted the campaign on January 24 after picking up just 55% of that total from 183 backers. Spielworxx’s Uli Blennemann, who launched Sea Cove last year with Eggertspiele founder Peter Eggert, told BoardGameWire the team was not too disheartened, and pointed ou ..read more
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