Everyone knows that money makes the world go round. Ask the average man on the street what they think a private equity firm is, and you’ll hear anything from the Wolf of Wall Street to an enthusiastic pitch for their particularly effective personal finance advisor. Sometimes, you may even hear an accurate description of a private equity firm! It’s fair to say that finance is enormously complicated and, unfortunately, often misrepresented in popular media and culture. It is essential that your private equity firm has a professional online presence: one that demonstrates discreet wealth and trus ..read more

Thousands of small businesses and startups have fallen down the mobile app development mistake tree, hitting each and every painful and thorny branch along the way. Learn from their broken, bruised, and bloodied apps so yours doesn’t have to suffer the same fate! There are over 5 million apps available today on Google Store and the Apple App Store. Some have become a part of our everyday lives, others have become must-haves in their niche, and many more are helping companies to deliver a better experience to their customers. But for every successful app, a thousand miserable failures are lurki ..read more

The world is overflowing with apps good, bad, and just plain ugly – and seemingly just as many mobile app developers! If you’re serious about building a powerful, useful app that will help your startup or small business to grow, then you need to know how to identify the best startup app development company for you and your audience’s needs. You already know that building a solid app is key to your business growth, but there’s no denying that it can be a minefield looking for the right mobile app developer. Get it wrong, and you may get “crApp” results! Apps are popular with today’s consumers ..read more

Want to be on the first page of Google so that people will find you online easily? Then you need to master the mysterious art of SEO, or Search Engine Optimization. SEO is all about using strategies that help to put your website on the first page of Google and other search engines where people can easily find your business, giving you a huge advantage over competitors who aren’t visible when people search for the products and services that your industry offers. If you want to succeed, you will need a dedicated, data-driven SEO strategy. It doesn’t matter if you’re a small local business or an ..read more

User Experience, or UX, is one of the most important parts of good business website design, impacting your website’s effectiveness in converting cold traffic into paying customers.  What’s the key to great web design? The obvious immediate answer might be a good-looking website – but what if you want your website to be a valuable business asset that helps your business to grow? The answer to the question then becomes investing in an optimized user experience. The way to do this is through UX design that focuses on functionality and performance as much as a beautiful color palette and attr ..read more

Having an effective website isn’t just about glossy good looks, engaging writing, and on-point brand messaging. If you really want to maximize your website’s potential, then you can’t afford to ignore key metrics. When asked what makes an effective website, many of us will instantly think of looks and interface. Who doesn’t appreciate a website that’s gorgeous to look at and easy to navigate?  From a business point of view, however, a website’s effectiveness is better judged by crunching the numbers. After all, you didn’t build a pretty website without expecting it to deliver some ROI!&nb ..read more

Need a website for your business, but not sure whether you should hire a professional for custom web design or use a website builder like Squarespace or Wix? Both options have their pros and cons, with the best choice being the option that meets your needs. Whether you’re launching your business’ online presence with a brand new website or seeking to update a tired old website with a gorgeous redesign, you already understand how important a business website is. It’s your business’ online home and one of the first places new and existing customers come to when dealing with your business. There ..read more

A well-designed, engaging website is a crucial element in the success of your business that builds consumer trust and gives you an edge over competitors who aren’t online. Even more importantly, a professionally designed website can have a significant impact on your bottom line. We all know that having a professional business website is a key part of any business success strategy. One question many business owners face early on is whether they should build their own website or invest in the services of a professional web design company. For the majority of business owners, hiring a professiona ..read more

Selecting a web design company is a significant decision, as it requires handing over your budget and brand reputation to someone else. Your website’s impact carries over to your lead generation, sales and overall customer impression. We have worked on hundreds of projects over the last decade, so we know a thing or two about the key factors that you should pay most attention to.  Scope, Goals, Needs & Budget It’s okay if you can’t visualize the final product in all its glory, but you should at least have an idea. The same goes for features and functionality too! You don’t need advanc ..read more