LAB GROWN DIAMONDS VS NATURAL DIAMONDS        What is a Lab Grown Diamond?  A lab grown diamond IS a diamond. It begins by taking a piece of diamond seed and/or dust and putting it under extreme heat and pressure in a controlled environment. From start to finish, this process takes approximately 30 days (depending upon the manufacturer and/or type of growth)  Lab grown diamonds are chemically the same as a natural diamond; and have the same hardness and durability as a natural diamond. The only difference is where the diamond originates; above ground, or undergrou ..read more

Jewelry Gifts For Any Style Some of the best gifts come in small packages—especially if it’s a jewelry gift! Whether you’re planning to treat your partner to a sparkling gift or looking for a present for your daughter, surprising them with a box of jewelry gifts can make all the difference. When it comes to gifts, you cannot go wrong with jewelry. Almost everyone loves jewelry of some sort – earrings, bracelets, cufflinks, hand rings, pendants, necklaces, and a host of others. Jewelry gifts are special items for special people and special occasions. That’s why if you need to pick up jewelry gi ..read more

How Often Should You Clean Your Diamond Engagement Ring?   We can all agree that few things are more dazzling than a freshly polished engagement ring, but how often should you be cleaning it? You might be surprised to learn that most people aren’t cleaning their engagement rings as often as they should.  As the most warn piece of jewelry, engagement rings are exposed to more oils, lotions, and debris, which can build up over time and impede their radiance. However, cleaning your engagement ring isn’t just important for renewing its sparkle, it also helps preserve the integrity of thi ..read more

Jewelry Gifts For Any Style Some of the best gifts come in small packages—especially if it’s a jewelry gift! Whether you’re planning to treat your partner to a sparkling gift or looking for a present for your daughter, surprising them with a box of jewelry gifts can make all the difference. When it comes to gifts, you cannot go wrong with jewelry. Almost everyone loves jewelry of some sort – earrings, bracelets, cufflinks, hand rings, pendants, necklaces, and a host of others. Jewelry gifts are special items for special people and special occasions. That’s why if you need to pick up jewelry gi ..read more

How Often Should You Clean Your Diamond Engagement Ring?   We can all agree that few things are more dazzling than a freshly polished engagement ring, but how often should you be cleaning it? You might be surprised to learn that most people aren’t cleaning their engagement rings as often as they should.  As the most warn piece of jewelry, engagement rings are exposed to more oils, lotions, and debris, which can build up over time and impede their radiance. However, cleaning your engagement ring isn’t just important for renewing its sparkle, it also helps preserve the integrity of thi ..read more

Everyday Jewelry When it comes to jewelry, we all want to wear stuff that will make us feel classy and adored – even when it comes to normal everyday use. It’s meant to be the cornerstone of our visual identity – something that really makes us stand out and helps personalize our appearance. So where exactly do we start? What is Everyday Jewelry? Everyday Jewelry is, simply put, the type of accessory you can wear on a normal day regardless of the formality of the occasion. You could wear an everyday ring to a sporting event, a nightclub, a restaurant, you name it – these items aren’t meant for ..read more

Mother’s Day Gift Ideas There’s no better occasion than Mother’s Day to show your eternal love and appreciation for mom. Every mother is unique and beautiful, so why not celebrate that with a piece of jewelry that is every bit as special as she is.  Beard’s Diamonds has the largest selection of stunning and classic pieces that mom will cherish forever. If you’re still searching for Mother’s Day Gift Ideas, our experts have put together a list of gift ideas that will delight mom on her special day.  Watch her eyes light up with one of these signature diamond pieces. Diamond Stud Earri ..read more

Amethyst-February Birthstone February is the month of the amethyst birthstone, and if you love purple gems, you will be thrilled that this is your birthstone! If you have been looking for the right jewelry store for the perfect February birthstone gift, you are in luck. Beard’s Diamonds offers a full selection of Amethyst birthstone items, and you will be able to find the right present for your needs with us. What is an Amethyst? Amethyst is a purple gemstone that has been popular for years. The stone is actually formed from gemstone quartz, which is why it is so clear and offers so much spark ..read more

Wondering how to clean your jewelry? Fine pieces of jewelry can continue to dazzle for many years to come- provided they are properly cared for. Simply storing your jewelry in a box or safe when it’s not being worn is insufficient at ensuring that the pieces will last for a long-time. Additionally, some precautions need to be taken when caring for certain jewelry items, such as pearls. Periodic inspection by Beards Diamonds, your local jewelry store in Jacksonville, will provide you with the peace of mind that comes with knowing that your jewelry is remaining in stellar condition. In the meant ..read more

Shopping for Anniversary gifts for him this holiday season? Nothing is more important for couples than re-creating the memories of the day they said ‘I Do’ year after year. So, are you looking for anniversary gifts for him and don’t know what to get? Do you wish for something magical for your husband and partner? Or perhaps you want something he can look at and cherish your marriage.  We at Beard’s Diamonds recognize that nothing recreates your big day’s magic than a stunning wedding ring. Heading to November and up to November 30th, we are marking our 41st anniversary with the biggest sa ..read more