How to Conduct a Brand Audit as a Small Business in 8 Steps
Nine Blaess Blog
by Nine Blaess
2M ago
A brand audit is a great way to evaluate how your brand is performing. That said, your brand isn’t just your logo, colour choices, or tone of voice; it’s how people perceive your business as a whole—including the promises you make, the stories you tell, and the experiences you create. Given this complexity, it can ..read more
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Does Your Business Still Need a Website in 2025?
Nine Blaess Blog
by Nine Blaess
2M ago
In these uncertain times of rising inflation and economic recession, businesses are tightening their belts. With so many ways to connect globally without a website, you might be asking yourself: Does your brand still need a website in 2025? The short answer is yes. Not only do websites remain relevant, but they might actually be ..read more
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Why It’s Important to Identify Your Target Audience in Branding
Nine Blaess Blog
by Nine Blaess
6M ago
Branding isn’t about offering a one-size-fits-all solution. It’s about standing out and connecting with a very specific group of people. That’s why, to build a thriving brand, it’s important to identify your target audience and truly understand them. Knowing your audience’s behaviours, problems, and lifestyle allows you to create a brand that truly speaks to ..read more
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20 Creative Ways to Build Brand Awareness Organically
Nine Blaess Blog
by Nine Blaess
6M ago
Once you’ve launched your business and created a stunning website, you may find that this alone doesn’t automatically attract ready-to-buy customers. You need to actively reach out to your audience and convert them. One way to do this is to build brand awareness organically. It’s a cost-effective way to reach and engage your audience without ..read more
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Define Your Brand with a Brand Personality Slider (Plus Free Template)
Nine Blaess Blog
by Nine Blaess
6M ago
Mapping out your brand’s personality is the first step to creating a solid brand identity. But it can often feel overwhelming. That’s where a Brand Personality Slider comes in handy. This tool helps you visually define and express your brand’s unique traits, making sure that every aspect of your brand communicates and feels just as you ..read more
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Over 18 Must-Visit Sites for Free Mockups
Nine Blaess Blog
by Nine Blaess
6M ago
Mockups are a game-changer for your design portfolio and presentations. They bring your designs to life in a realistic context, making it easier for clients or potential employers to envision your work. While premium mockups often offer the highest quality, there are plenty of beautiful free options available. They can enhance the appeal of your ..read more
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How to Boost Your Brand with Cialdini’s 6 Principles of Influence
Nine Blaess Blog
by Nine Blaess
6M ago
Many of your competitors are probably already using psychological tactics to understand and influence customer behaviour. If you’re not already doing so, you could be falling behind. In his book ‘Influence: The Psychology of Persuasion,’ Robert Cialdini outlines six principles to help you connect with your audience and nudge them towards action. This article explores ..read more
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10 Pitfalls When Choosing Brand Colours and How to Avoid Them
Nine Blaess Blog
by Nine Blaess
6M ago
Colours are a language everyone understands. They speak to us on a deep, emotional level and can significantly influence how we perceive and experience brands. When choosing your brand colours, it’s not enough to pick a few hues you like. Colour selection should be a strategic decision. You need to consider practical aspects like legibility ..read more
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The 25 Best Websites to Find Fonts for Your Brand
Nine Blaess Blog
by Nine Blaess
7M ago
Fonts play a major role in shaping your brand’s identity and expressing its personality. But choosing the right fonts for your brand can feel overwhelming, given the many look-alike options out there. In this article, I’ve compiled the 25 best websites to find fonts for your brand. When choosing brand fonts, you generally have three ..read more
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15 Outstanding Brand Values Examples from Real Companies
Nine Blaess Blog
by Nine Blaess
9M ago
Your brand values aren’t just words on paper; they are the foundation for your corporate culture and decision-making. Acting as a compass, they should guide all facets of your business operations—from employee and customers interactions to product manufacturing. To help you articulate your company’s values, I’ve curated 15 real-life brand values examples, each using unique combinations ..read more
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