Why SaaS businesses should consider influencer marketing for customer acquisition
Qoruz Blog
by Arun Prakash
6M ago
Marketing SaaS products in 2023 are more difficult than ever. Efforts that worked seamlessly for businesses five years ago do not leave any mark and become a part of the noise. But Why? The world is changing not only the SaaS businesses have grown more than 10x in number, which increases the competition tremendously. But also, the way people consume ads and buy things in general has changed drastically. According to Digital Marketing Institute, “Over 83% of consumers trust opinions they find on social media, including those from friends, families and influencers, to help them make the right de ..read more
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How influencer marketing can improve your product launch strategy by 70%
Qoruz Blog
by Arun Prakash
6M ago
Product launches can be daunting for brands due to the uncertainty surrounding the market’s response to a new offering. While traditional marketing strategies like performance marketing and events are effective in generating awareness, they often fall short in establishing an emotional connection with consumers – a fundamental aspect for driving sales. This is where influencer marketing proves to be a perfect solution. By leveraging the reach and authenticity of influencers, brands can not only add relatability to their products but also bring them into the spotlight. In this article, we will ..read more
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Top 10 companies that are dominating influencer marketing in 2023
Qoruz Blog
by Ahana Machaiah
6M ago
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers. According to the Digital Marketing Institute, “49% of consumers depend on influencer recommendations, 40% had purchased something after seeing it on Twitter, YouTube or Instagram”. With this rapid growth of influencer marketing, brands across various industries are recognizing the immense potential and are investing larger budgets to leverage the benefits it offers. In this ..read more
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How can white labelling an influencer marketing platform can improve your agency’s client conversion by 50%
Qoruz Blog
by Arun Prakash
6M ago
In today’s dynamic and highly competitive digital landscape, standing out from the crowd and driving meaningful results for clients is crucial for any agency. As the realm of influencer marketing continues to evolve, agencies are discovering a powerful secret weapon that can exponentially boost their client conversion rates– white-labelling influencer marketing platforms. With white labelling, agencies can harness the full potential of influencer marketing platforms and revolutionize their client strategies. In this article, we’ll explore how white labelling can provide a game-changing advanta ..read more
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A complete guide to shadowban and its effects on Influencer campaigns
Qoruz Blog
by Dhanush Rajendiran
6M ago
Social media is widely recognized as a powerful platform for businesses to engage with their target audience, attract new customers, build a community, and effectively communicate their brand message through influencer campaigns or their own pages. However, “shadowban” can significantly impact these objectives and even lead to adverse effects on both without any prior notice.  In this article, we will explore shadowban on different platforms and its effects on influencer marketing efforts. What is shadowban? A shadow ban, distinct from a complete ban, is a tactic employed by social media ..read more
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Why and how do Viral Marketing and Influencer campaigns go hand in hand?
Qoruz Blog
by Jithin Sethumadhavan
6M ago
A young woman in a T20 cricket match holding a placard saying “Tinder Shubham se match kara do” went viral; her picture with the message was circulated on social media like wildfire; a few days after that, Shubham Gill posted a reel on his Insta handle announcing that he joined Tinder with a bio “Tera hero idhar hai.” User-generated content (UGC) around this campaign was later seen in an IPL match in Bengaluru when an individual posted a picture of him holding a placard saying, “Looking for 2BHK in Indiranagar, ” which again went viral. This is a prime example of viral marketing. It has a st ..read more
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What are the key features to look out for in an influencer marketing platform?
Qoruz Blog
by Arun Prakash
6M ago
Using influencer marketing to promote your brand can be a challenging task; selecting the right influencers, contacting them, briefing them about the campaign, and evaluating the ROI is plenty of work, requires a lot of time, and is still prone to human error. Influencer marketing platforms can carry a lot of workloads involved in influencer marketing and improve the overall results by a large margin.  But using an influencer marketing platform with the most relevant and useful features is an essential part of the strategy, so we have compiled key influencer marketing features in this art ..read more
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Micro-Influencers vs Macro Influencers: Who is best for your brand?
Qoruz Blog
by Jithin Sethumadhavan
6M ago
Influencer marketing has evolved so much from its early rise in 2014 when it was just creating a stir in the marketing world. Now in 2023, we know that influencer marketing is much more than collaborating with celebrities so they can endorse your product. We can safely say that influencer marketing is much more than marketing and is not limited to selling stuff. Brands use influencer marketing to build relationships and communicate with their customers, which benefits them in the long run. So how did the influencer marketing landscape change so much? The influencer marketing scene started chan ..read more
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How to use user-generated content in your influencer marketing strategy?
Qoruz Blog
by Arun Prakash
6M ago
User-generated content (UGC) is a breath of fresh air on social media; its authenticity factor surpasses even influencer marketing to some extent. According to recent studies, User-generated content(UGC) results in a 30% more conversion rate than non-UGC campaigns. But why? User-generated content creates a FOMO effect in the audience through content repurposing, which results in hyperlocal targeting. And the best part of UGC is that it can be scaled beyond limits, making it a truly exceptional marketing effort. How to incorporate UGC? User-generated content is great for content and awareness a ..read more
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How Influencer marketing can boost your brand’s social commerce
Qoruz Blog
by Arun Prakash
6M ago
In today’s day and age, social media has become integral to everyone’s lives. We scroll through our feeds, engage with content, and purchase without leaving the platform. With the rise of social commerce, brands are constantly looking for ways to stand out in a sea of content and reach potential customers. Enter influencer marketing – a powerful tool for boosting your brand’s social commerce. In this article, we’ll explore how collaborating with influencers can boost your brand’s social commerce by reaching a wider audience and building credibility. How is influencer marketing essential for so ..read more
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