Influencer marketing has become a powerful tool for businesses to reach their target audience and increase brand awareness.  By partnering with influencers who have a large and engaged following, companies can tap into their audience and create a buzz around their products and services. However, not all influencer marketing campaigns are created equal. To maximise your return on investment (ROI), you need to have a clear strategy in place and implement the right tactics.  In this blog, we'll explore some of the key strategies and tactics you can use to maximise your ROI in influence ..read more

WhatsApp announced a new update with its voice note feature. Now you can increase the playback speed of the voice notes while simultaneously chatting with other people.  WhatsApp updated its status, saying -  'Voice messaging got easier. Speed up to hear the story faster. Keep listening while chatting with others. Record…Pause…Continue when you're ready.' With this update, WhatsApp also added a 'Pause' feature in its voice note section. You can now start recording, pause in between and then continue recording when you're ready again. To improve user experience, WhatsApp plans t ..read more

The phrase "social proof" was first used by author Robert Cialdini in his book Influence in 1984. The fundamental premise behind this phenomenon, which is also known as 'informational social influence', is that people replicate the behaviours of others to model their own behaviour in particular circumstances. In marketing, the concept of social proof refers to how consumers research products before buying them by reading reviews, recommendations, and accounts of how others have used them. This is why online retailers make such an effort to persuade customers to leave product reviews; it's a t ..read more

In today's evolving digital landscape, effective customer engagement is no longer just a bonus; it's necessary for businesses striving to thrive amidst fierce competition.  As technology advances, marketing automation has emerged as a game-changing tool that enhances customer interactions, making them more efficient, highly personalised, and innovative. Imagine receiving an email that feels like it was tailor-made just for you. It suggests products you'd love, offers personalised recommendations, and addresses you by name.  It might sound like magic, but it results from a groundbrea ..read more

It goes without saying that consumers enjoy writing product reviews and that prospective buyers enjoy reading them. Customers will post reviews on product pages on Amazon, social media, and speciality websites like Yelp or Tripadvisor, etc. Customer reviews impact your brand’s growth, and that too to a large extent. Today’s customers don’t just go to a website and buy products with a blindfold on. They first research the product and its substitutes, do their R&D, read reviews and then decide if the product is worth buying or not. Customers help customers these days. They write reviews aft ..read more

In an era where information dissemination happens at the speed of a click, ensuring transparency and accuracy in health and wellness endorsements becomes paramount. Recently released additional influencer guidelines, an extension of the "Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022," addresses the critical concerns surrounding misleading advertisements, unsubstantiated claims, and the need for transparency within the realm of health and wellness.  Key Highlights of the Guidelines: 1. Disclosure of Health Certificates: Certifi ..read more

In a world dominated by social media, where concise and engaging communication is vital, Meta has unveiled its latest offering, Threads. Rolled out in over 100 countries, Threads is a text-based conversation app poised to rival Twitter. With the ability to seamlessly sign in using Instagram credentials, keeping your followers, usernames, and verification status intact, Threads presents an enticing alternative in the ever-evolving social media landscape. As a seasoned influencer, the ever-growing need for captivating and dynamic platforms to engage with your audiences is understandable. Threa ..read more

Influencer marketing has become an increasingly popular way for businesses to promote their products or services. By partnering with social media influencers and setting influencer marketing objectives, brands can reach a wider audience and create authentic connections with potential customers.  However, to run a successful influencer marketing campaign, it's crucial to set clear goals that align with your overall marketing strategy.  Let’s see why setting clear campaign goals is so important and how to do it effectively. The Benefits of Setting Clear Campaign Goals There are severa ..read more

The ever-evolving nature of social media platforms is a result of their constant efforts to cater to the changing needs of users. The latest updates expected this month will bring about a more enhanced user experience, the introduction of new features, and algorithm updates that will influence the content displayed on our feeds. In today's world, where social media has established itself as a significant aspect of our digital lives, staying up-to-date with the latest trends and changes is essential to optimize our social media experience. Let's see what these updates are. Twitter Twitter 2.0 ..read more

Ramadan, the holiest month in the Islamic calendar, is a time of spiritual reflection, worship, and devotion for Muslims worldwide. However, Ramadan is not just a time of religious significance but also one of the biggest marketing seasons worldwide.  With its highest active core in the Middle East & Asia Pacific region, the month presents an excellent opportunity for brands to connect with Muslim consumers and promote their products and services. What makes Ramadan fascinating is that it is not just a month of physical and spiritual discipline but also a time for exhibiting humane v ..read more