The landscape of 3D advertising is reshaping the way brands communicate with audiences. FOOH, also known as Fake Out-of-Home advertising, is a type of outdoor advertising that leverages cutting-edge technologies to provide a realistic product view. The ultimate aim is capturing attention, eliciting engagement, and creating long-term market disruption. FOOH advertising opens exciting challenges for brands from all dimensions.    The rise of Fake out-of-home (FOOH) advertising reflects a growing trend in which brands leverage images to create an illusion of prominence. Many busin ..read more

In 2011, 3D artist Kev Stenning broke ground in fashion photogrammetry by scanning Guinness in her Gareth Pugh costume. By 2020, her scans were 3D printed as the 'first form model' in the fashion industry. This is not a one-and-only case. Fashion has been quick at adopting 3D technology like photogrammetry in its design process. Being inherently creative and experimental, it is an industry ever-ready to absorb any innovation that materializes in technology. The basic setup of Photogrammetry from various angles The concept of Photogrammetry isn't new. However, in the early 21st century, its ap ..read more

Technological innovation in the digital space has created an ever-growing movement. One such key area is the open-source revolution. Its principles, rooted in transparency, collaboration, community-driven development, and powerful dynamics, are driving technological advancements and transformation in the digital landscape.  These projects are community-driven endeavors at the heart of making source code openly available. Blender 3D is one of the leading platforms that has given rise to an expansive ecosystem of freely accessible tools and frameworks, enabling developers and organizations ..read more

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One of the most anticipated technology conferences, Mobile World Congress (MWC) Barcelona 2024, ends following a busy few days. The yearly conference serves as a launchpad for the newest products from telecom, networking, and mobile manufacturers, among other businesses. Nearly 100,000 people flocked to the second-largest city in sunny Spain this year to mingle with the elite of the mobile industry and gain an early, first-hand look at the innovations of upcoming mobile technology. While the annual conference is a staging ground for the latest innovation, here's a quick look at the best annou ..read more

Technological breakthroughs depend on introducing novel goods or services that transform entirely pre-existing markets. In the realm of 3D design file formats, the GLB file has become a crucial participant. One must comprehend the nature of the GLB and GLTF file and its features to take full advantage of its benefits. GLB files are a binary extension for 3D scenes. It's a standardized file format for sharing 3D data. For businesses trying to integrate 3D models into their websites, GLB files contain all the information about 3D models, scenes, lighting, materials, node hierarchy, and animatio ..read more

The technological shift is predictable, slowly moving towards a world entirely of immersion. The rapid development of AR devices is speeding up, with businesses trying to capture the audience baseline. The disruption has already created a race towards integrating the physical and digital worlds, providing a more natural experience. Display or smart glasses are definitely the technology that stands out as a beacon of innovation. Besides, it's reshaping computer technology into a more immersive experience.  It's essential to learn the potential of display glasses. Moreover, it goes beyond ..read more

While concepts like Phygital experiences, NFTs, and the Metaverse might capture imaginations and headlines as potential game-changers in the fashion industry's future, it's essential to recognize the promising reality of digital fashion for e-commerce in the present moment. Digital fashion offers a unique opportunity to revolutionize how consumers interact with clothing, accessories, and styles online.  Furthermore, digital fashion allows for greater creativity and sustainability in design and production processes. Designers can create unique digital garments without the constraints of p ..read more

? Did you see Lady Gaga's mind-blowing, gravity-defying outfit at the recent Milan Fashion Week? The fashion businesses are known to be trendsetters. They are known to kick off things by exploring different fashion segments. Now, we understand that the fashion world is beyond our imagination. Moreover, industry experts undergo numerous trial and error techniques in order to develop a masterpiece. This trial and error process can be supplemented with the integration of digital fashion, i.e., where a range of clothing designs and garments are created using the virtual platform. While the end ..read more

To gauge the effectiveness of 3D models, it's crucial to employ quality metrics. These metrics include polygon count, texture resolution, level of detail, and lighting. By analyzing these aspects, one can optimize their 3D models for better performance, lifelike realism, and aesthetic appeal. Tools like Blender, Maya, and Unity provide features to assess and adjust these metrics according to specific requirements and preferences. What are the Key Metrics for a quality 3D model? To make a quality 3D model, certain aspects need to be followed to achieve 3D precision modeling.  Polygon Cou ..read more