Social media is an essential part of small business digital marketing strategy. It helps establish your differentiator, creates a strong and distinct brand voice, and contributes to your ability to stand out in a highly competitive landscape. Here, we share tips to develop goal-driven social media strategies to help your small business succeed. The Importance of Social Media for Small Businesses Social media helps small businesses reach their ideal customers to positively impact growth and your bottom line. As a result, you can: Build brand awareness Find and nurture leads Create a community ..read more

Has Google suspended your business profile? We know what it feels like to receive an email notification from Google that reads, “Your Business Profile has been suspended.” So, we decided to write a blog post on the topic. The post aims to help small businesses understand the potential reasons behind the suspension of their GBP account. As you read through the post, you will also find out remedies—steps to restore business listings that have been suspended on the platform. Let’s begin by discussing the profile’s significance. Google Business Profile: Understanding Its Significance Google Busine ..read more

If your small business invests in digital marketing, how do you determine how well it’s paying off? This is an important question because if you’re not tracking your marketing dollars to ensure you’re seeing a respectable ROI, you could be throwing money out the window. Digital marketing metrics provide the quantifiable proof you need that your marketing is working and helping meet your goals. Here we share the key metrics for measuring the success of your digital marketing strategy, so every penny spent leads to pennies earned. ROI (Return on investment) This is all you need to understand ho ..read more

Email marketing is often overlooked by small business owners worried it takes too much time and provides limited ROI. However, it remains a powerful digital marketing tool for permission-based communication that helps foster valuable customer relationships. Here we look at email marketing as a cost-effective tool for small business growth and increased marketing ROI. Email Marketing and Revenue Growth If you’re in doubt that email marketing will provide significant growth, consider this: 2027 projections for revenue generated via email marketing is $17.9 billion. If this doesn’t tell you how e ..read more

Struggling to boost your business’s online visibility? We know how challenging it can be. Don’t fret, we can help you improve your business’s local search visibility. Have you thought of giving schema markup a try? It has been found that leveraging relevant schema markups can significantly boost a local business’s visibility in Google search results. Read this blog post all the way through to find out how. Schema Markup In A Nutshell Schema markup, that also goes by the name structured data, came into being in 2011 when four major search engines namely- Google, Bing, Yahoo, and Yandex– agreed ..read more

Digital advertising is a small business necessity to help you carve out a niche and gain market share. Google Ads is the go-to for small businesses, but it takes some know-how to make it work for you and maximize your advertising budget. This beginner’s guide will introduce you to Google ads for small businesses to help you understand how to introduce ads into your marketing strategy. Google Ads 101 Google Ads is an online advertising platform offering the following types of ads: Text format search engine Video Banner YouTube Other display options They account for over 28% of all ad revenue ..read more

SEO is a digital marketing necessity for every business. It leverages keywords and phrases throughout your website to attract attention when users perform searches relevant to your small business. However, there is a lot more to “search engine optimization” than keywords. It requires a precise strategy with an understanding of your audience/customers, what they want and what they expect to find when they click on a link in the SERPs (Search Engine Results Pages). It also requires technical expertise to ensure your entire website is user-optimized. To help kick off your SEO strategy, here we sh ..read more

The value of email marketing in the B2B arena is sometimes questioned in an ever-evolving digital ecosystem where new marketing channels regularly appear. However, B2B email marketing is still a potent and successful tactic for firms, despite the growth of substitute communication channels. Recognizing B2B Email Marketing Evolution B2B email marketing has changed a lot over time, catching up with evolving trends and technical developments. Initially, batch-and-blast techniques were frequently used to send email campaigns to large, unsegmented lists. Nevertheless, the focus of contemporary B2B ..read more

Establishing an online presence through eCommerce has become essential for organizations looking to increase their reach and maximize their development potential in today’s rapidly changing business market. Moving an offline company to an eCommerce platform, nevertheless, requires rigorous preparation and execution. Understanding the eCommerce Environment Extensive Market Research: Before making the shift, undertake thorough market research to learn as much as you can about your target market, rivals, and current trends in the eCommerce sector. Analyze consumer purchasing habits, preferences ..read more

In today’s era, finding a suitable advertising platform to have your business promoted is no easy task- especially when you are tight on budget. So, what should you do??? Don’t think about focusing on traditional advertising methods… they aren’t as effective as they used to be. The only option you got- that would work best one for any local businesses out there- is digital advertising. Today’s blog post sheds light on two major players in the digital advertising landscape namely Google Ads and Facebook/Meta Ads. So, let’s get started… Google Ads In A Nutshell… Google Ads (formerly Google AdWor ..read more