For ecommerce businesses, email marketing is not just another strategy but a game changer! In today’s crowded ecommerce landscape, amidst the bunch of proven digital marketing strategies, one method remains timeless, and that is email marketing. In fact, 80% of small and medium-sized businesses consider email marketing their most crucial online tool for keeping customers engaged with their brand. So, are you all set to discover the true potential of your ecommerce business through the power of email marketing? Here, we will walk you through the types of emails that you can send as an ecommerce ..read more

If we consider about capturing attention and influencing buying decisions, visuals are the lifeblood of any ecommerce website. No wonder each business invests in professional photography setups and leverages expert editing techniques like ecommerce image editing and photo retouching to create images that truly captivate customers. Another crucial factor in the online shopping experience is speed. Studies show that even a slight delay in page load times can significantly reduce conversion rates. And the culprit behind many sluggish websites is large, unoptimised images that take forever to dow ..read more

Enhancing user experience (UX) within ecommerce has become paramount due to its pivotal role in facilitating seamless interactions between your customers and your online platform. By prioritising UX, you enable effortless navigation for visitors and empower them to locate desired products or services swiftly, complete transactions easily, and proceed smoothly through the purchasing process. User experience encompasses all interactions that a visitor undergoes while navigating a website, from initial navigation to the checkout process. It significantly impacts one’s purchasing decisions. Hence ..read more

When done correctly, discount pricing can significantly boost customer conversion and retention rates. However, poorly executed discount strategies can sabotage your business in the long run. It is not only about reducing prices at every opportunity you get. You need to be tactical with your approaches with discount offers for maximum gains. This brings us to the question: What defines an effective discount strategy? To answer that, we need to understand how customer psychology works and how we can appeal to them through discounts without hurting our revenue. This article will walk you through ..read more

Numerous factors come into play when striving for success in today’s business landscape. If you want your business to be around for the long run, a standalone ecommerce website is vital. Eventually, owning your slice of the digital landscape with a killer ecommerce website is your ticket to ecommerce domination. Think of it as your dynamic hub, where your brand blossoms, loyal fans flock, and innovative marketing ideas emerge. It’s not just about selling; it’s about crafting an experience that captivates, enlightens, and leaves your competition far behind. However, having a website is not enou ..read more

With tens of thousands of shopping apps being added to Apple and Google’s app stores each year, it is no secret that when it comes to ecommerce, an excellent mobile app is more important than ever. Even asking if it’s necessary to make a mobile app seems out of line. We can take ecommerce giants like Amazon or eBay as examples of those who launched their mobile apps and see how far-reaching and successful their endeavours have become. No wonder, in recent times, engaging with customers through ecommerce mobile apps has become a fundamental practice for savvy business owners. In this article, w ..read more

Imagine you are the owner of a small physical shop. Sitting at the counter. A customer entered and picked up 8/10 items. When he came to your counter, You smiled and gave some extra offers, seeing his curt. Then suddenly he left your shop without purchasing anything. Isn’t it a painful story as an owner? Exactly this happens often with your online shop if you are not offering an easy checkout process. According to a recent report, in 2023, the average shopping cart abandonment rate globally is 71.68%. However, some of them are visiting to compare the prices, saving for later, and exploring gi ..read more

With Aussies spending a record $353 billion on retail goods in 2022, which is 9.2% more than in 2021, one thing is clear: the ecommerce landscape in Australia is evolving and even getting more prominent in 2023. No wonder Australia’s ecommerce market revenue is expected to reach US$37.65bn in 2023. With such big numbers, it becomes evident that there’s no better time for ecommerce to thrive in Australia. However, to truly excel in this dynamic landscape, it’s crucial to understand the context comprehensively. Here, we have brought together the most current Australian ecommerce statistics for 2 ..read more

Having an ecommerce site is a big commitment while conducting a successful ecommerce site is an even bigger one. And when it’s about making a good first impression and getting customers to return time and again, there is no alternative than having a well-designed and fully functional ecommerce website. However, business owners often dedicate their attention to the nuts and bolts of running their business, which includes tasks like managing inventory or handling tax calculations and compliances. But, not focusing enough during the development process of an ecommerce website can take a silent to ..read more

Earlier, online shopping used to be a convenience and luxury, but it has become a staple in today’s society in recent years. Even though ecommerce has reached its highest peak during the pandemic period, it continued to grow at an unprecedented rate with no signs of slowing down. According to a report from Statista, ecommerce sales are forecasted to reach about 8.1 trillion dollars by 2026. No wonder why the amount of interest in ecommerce right now is unequalled. If you are thinking about diving into ecommerce entrepreneurship but are still on the fence, remember the industry is ripe with ton ..read more