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Explore Xerago's deep insights on transforming your marketing with composite analytics, and technical and communication solutions and improve marketing outcomes. Xerago is a global firm that delivers Digital Impact Consulting & services for enterprises to make smarter digital moves.
Xerago Blog
1w ago
How to Use Customer Data to Personalize the Customer Experience
xer_xpo_bau_admin3 Tue, 03/11/2025 - 19:43
Blog Title
How to Use Customer Data to Personalize the Customer Experience
Customer Experience
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Gen AI Strategies To Improve Customer Experience
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https://www.xerago.com/resources/redefine-customer-experiences-with-gen-ai
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Personalization is all about understanding what customers actually do and delivering what they truly want. The more businesses align experiences with real customer behavior, the more relev ..read more
Xerago Blog
1w ago
Migrating to Drupal? Everything You Need to Know Before, During, and After Migration
xer_xpo_bau_admin3 Mon, 03/10/2025 - 20:53
Blog Title
Migrating to Drupal? Everything You Need to Know Before, During, and After Migration
MarTech
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Guide To Enhance Digital Experience
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https://www.xerago.com/resources/upgrade-your-brands-digital-experience
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Drupal powers some of the most influential websites across industries, proving its versatility and scalability.From governments to global media, Drupal stands as the backbone ..read more
Xerago Blog
1w ago
Power BI vs Tableau. Which One Does Your Business Need?
xer_xpo_bau_admin3 Mon, 03/10/2025 - 18:03
Blog Title
Power BI vs Tableau. Which One Does Your Business Need?
Digital Analytics
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Guide To Audit Web Analytics
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https://www.xerago.com/resources/web-analytics-audit-checklist
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Because at the end of the day, your BI tool should help you make smarter, faster decisions, not just look pretty on a dashboard. So, let’s start by breaking down why BI visualization tools matter, what Power BI and Tableau actually do, an ..read more
Xerago Blog
2w ago
Don’t Let Features Mislead You - How Drupal and AEM Solve Different Problems
xer_xpo_bau_admin6 Tue, 03/04/2025 - 18:06
Blog Title
Don’t Let Features Mislead You - How Drupal and AEM Solve Different Problems
Digital Analytics
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Struggling with AEM vs Drupal? Get a Migration Plan That Works
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https://www.xerago.com/martech-migration-strategy
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Most enterprises approach CMS selection by comparing features side by side. At first glance, this makes sense. More features should mean a better platform, right?
The Real Dr ..read more
Xerago Blog
2w ago
Why Modernizing Your Applications Isn't Just About Upgrades – Learn how it can enhance CX
xer_xpo_bau_admin6 Tue, 03/04/2025 - 17:42
Blog Title
Why Modernizing Your Applications Isn't Just About Upgrades – Learn how it can enhance CX
Customer Experience
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Master Digital App Modernization with the Right Architecture
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https://www.xerago.com/resources/application-modernization-guide
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Imagine you're at the helm of a company, proudly watching your business grow. But behind the scenes, your applications - once state-of ..read more
Xerago Blog
2w ago
Moving to cloud offers immense benefits, but only if you do it in the right way
xer_xpo_bau_admin6 Tue, 03/04/2025 - 10:23
Blog Title
Moving to cloud offers immense benefits, but only if you do it in the right way
Strategy
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Enhance Performance with Cloud Optimization Strategies
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https://www.xerago.com/resources/strategies-to-optimize-cloud-applications
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Did you know that nearly 1 in 3 enterprise cloud migrations fail? It’s a staggering statistic, but with the right approach, your transition to the cloud can unlo ..read more
Xerago Blog
1M ago
10 Best Ways to Improve Customer Experience in Banking
xer_xpo_bau_admin2 Mon, 02/10/2025 - 10:08
Blog Title
10 Best Ways to Improve Customer Experience in Banking
Banking
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Gen AI Use Cases to Improve Customer Experience
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https://www.xerago.com/resources/redefine-customer-experiences-with-gen-ai
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“Why does my bank keep offering me home loans when I’m renting an apartment?” - said a frustrated banking customer.
“Why does my bank keep offering me home loans when I’m renting an apartment?” - said a frustrated bank ..read more
Xerago Blog
1M ago
Single Customer View Myths Debunked – Here’s Why It’s Still the Gold Standard
xer_xpo_bau_admin6 Mon, 02/10/2025 - 15:49
Blog Title
Single Customer View Myths Debunked – Here’s Why It’s Still the Gold Standard
Data Analytics
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Effective Analytics Techniques to Make Marketing Data-Driven
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https://www.xerago.com/resources/17-must-use-analytical-techniques-across-marketing-life-stages
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Many in industry see Single Customer View (SCV) as a dead strategy. But that’s not true. Single Customer View is still the gold stan ..read more
Xerago Blog
1M ago
Ecommerce merchandising without AI ? You’re Missing the Most Powerful Tool for Ecommerce Success
xer_xpo_bau_admin6 Mon, 02/10/2025 - 13:00
Blog Title
Ecommerce merchandising without AI ? You’re Missing the Most Powerful Tool for Ecommerce Success
Campaigns
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Get Your Free In-Depth Guide to Streamline Your MarTech Stack
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https://www.xerago.com/resources/martech-audits-checklist
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Two decades ago, ecommerce was static. Products sat on websites.Customers browsed. They bought. That was it. No intelligence. No learnin ..read more
Xerago Blog
1M ago
Choosing Between Adobe Campaign Classic and Standard Is Just the First Step -There’s Much More to Consider
xer_xpo_bau_admin2 Wed, 02/05/2025 - 17:45
Blog Title
Choosing Between Adobe Campaign Classic and Standard Is Just the First Step -There’s Much More to Consider
Campaigns
Side Bar Box Description
Get Your Free In-Depth Guide to Streamline Your MarTech Stack
Download Now
https://www.xerago.com/resources/martech-audits-checklist
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The platform you choose is important, but it’s just one piece of the puzzle in your marketing journey. Many business ..read more